商务英语综合教程课件杜凤秋 ISBN9787810788113 PPT international tradechap.24 forms of international business.ppt

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1、FormsofInternationalBusinessQuestionThroughwhichway,adomesticcompanycanenterintoforeignmarkets?Themostcommonformsorwaysofdoinginternationalbusinesswouldinclude:(1)importing&exporting,(2)licensing&franchising,(3)industrialcooperationandsupportagreements,(4)jointventures,or(5)whollyownedsubs

2、idiaries.MainContents1.EntrythroughImports&Exports2.LicensingandFranchising3.IndustrialCooperation&SupportAgreement4.TheTurnkeyProject5.JointVentures6.WhollyOwnedSubsidiaries7.GeneralTradingCompanies1.EntrythroughImports&ExportssimplestandleastriskywayDealthroughanexportmanagementcompany(EMC)D

3、ealthroughaforeignimporthouseareliableimporterDealthroughamanufacturer’srepresentativeabroadmoreindividualeffortinpushinghisorherownproduct1.EntrythroughImports&ExportsSetupamarketingsubsidiaryabroad(eitherwhollyownedorajointventure)①themarketpotentialhasbeenestablishedthroughexportorcarefulma

4、rketresearch.②thefirmwithconsiderablemultinationalexperience.Theimportstructureincludes:importmerchants,importrepresentatives,andcustomerownedimportestablishmentsTheImportMerchantTheimportmerchant:theimporttradingcompanythatspecializesintheproductsitimportsandtheirparticulardistributionpattern

5、s.ImportRepresentativesImportrepresentativesserveasinternationalbrokers,normallyperformingexportingaswell.ImportRepresentativesTheyareoftwotypes:(1)commissionhousesthatstrictlyserveasagentsforlocalconsumersbuyingabroadandmakingalldeliveryarrangementsbutassumingnofinancialresponsibility;(2)resi

6、dentrepresentativesofforeignexportersperformthebuyinganddistributingfunctionsfortheforeignexporter.Consumer-ownedImportEstablishmentsConsumer-ownedimportestablishmentsprovidemoredirectcontrolovertheimportingprocessandovertheestablishmentscarryingitout.Largeretailershavesetuptheirownimportunits

7、,whichdealdirectlywiththeforeignexporters.2.LicensingandFranchisingDefinition:licensinginvolvesgrantingalicensetoaforeignfirmtoproduceandmarketaproductforwhichtheforeignfirmpaysroyaltiestotheparentfirm.2.Licensing&FranchisingTherightsth