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ID:49931569
大小:188.00 KB
页数:27页
时间:2020-03-04
《商务英语综合教程课件杜凤秋 ISBN9787810788113 PPT international tradechap.24 forms of international business.ppt》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、FormsofInternationalBusinessQuestionThroughwhichway,adomesticcompanycanenterintoforeignmarkets?Themostcommonformsorwaysofdoinginternationalbusinesswouldinclude:(1)importing&exporting,(2)licensing&franchising,(3)industrialcooperationandsupportagreements,(4)jointventures,or(5)whollyownedsubs
2、idiaries.MainContents1.EntrythroughImports&Exports2.LicensingandFranchising3.IndustrialCooperation&SupportAgreement4.TheTurnkeyProject5.JointVentures6.WhollyOwnedSubsidiaries7.GeneralTradingCompanies1.EntrythroughImports&ExportssimplestandleastriskywayDealthroughanexportmanagementcompany(EMC)D
3、ealthroughaforeignimporthouseareliableimporterDealthroughamanufacturer’srepresentativeabroadmoreindividualeffortinpushinghisorherownproduct1.EntrythroughImports&ExportsSetupamarketingsubsidiaryabroad(eitherwhollyownedorajointventure)①themarketpotentialhasbeenestablishedthroughexportorcarefulma
4、rketresearch.②thefirmwithconsiderablemultinationalexperience.Theimportstructureincludes:importmerchants,importrepresentatives,andcustomerownedimportestablishmentsTheImportMerchantTheimportmerchant:theimporttradingcompanythatspecializesintheproductsitimportsandtheirparticulardistributionpattern
5、s.ImportRepresentativesImportrepresentativesserveasinternationalbrokers,normallyperformingexportingaswell.ImportRepresentativesTheyareoftwotypes:(1)commissionhousesthatstrictlyserveasagentsforlocalconsumersbuyingabroadandmakingalldeliveryarrangementsbutassumingnofinancialresponsibility;(2)resi
6、dentrepresentativesofforeignexportersperformthebuyinganddistributingfunctionsfortheforeignexporter.Consumer-ownedImportEstablishmentsConsumer-ownedimportestablishmentsprovidemoredirectcontrolovertheimportingprocessandovertheestablishmentscarryingitout.Largeretailershavesetuptheirownimportunits
7、,whichdealdirectlywiththeforeignexporters.2.LicensingandFranchisingDefinition:licensinginvolvesgrantingalicensetoaforeignfirmtoproduceandmarketaproductforwhichtheforeignfirmpaysroyaltiestotheparentfirm.2.Licensing&FranchisingTherightsth
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