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1、TheconsumerbehavioranalysisoffangroupWith the economic development, social progress, new science and technology change rapidly, and mass media are widely spread, Chinese society is ceaseless emerge in large numbers of new culture. Along with a variety of TV shows, the hot stage, derived from a
2、 new social group" fans", resulting in a new consumption patterns" fans economy", but also gradually scale trend. This article from the angle of economics fan consumption of this phenomenon to make a simple analysis. Highlydevelopedinmassmedia,popularcultureprevailedinthepost-industrialsociety
3、,somefashionconsumergoodsbrand,luxurybrands,culturalproducts,sportsclubsandcelebritieshaveloyalfans.Relativetoordinaryconsumers,fansadore,admireandevenfanaticallyobsessedwithhisbelovedobject,andintheaspectofeconomy,timeandemotionareexceptionalinvestment;Theyarenotpassiveconsumption,butapositiv
4、e,activeandcreativethroughconsumptiontoconstructthemeaningoflifeandexistence,andthereforeisregardedasthetypicalrepresentativeofconsumerismculture.First,produceandcharacteristicsoffans.Fansoftheoriginalreferstothefoodonthetable,andEnglishwordsFans.ThisarticletaketheFans"fan,zealots"meaning,itis
5、an"import",representsagroupofstars,idolcenteredshareacommoninterestgroup,thetermin2005,hunanTV's"supergirl"becamepopular,afterthegeneralpublic'sunderstandingof"Fans"initsirrationalmaketrackforastarabovethebehavior,withextensivedevelopmentandapplicationofscienceandtechnology,maketrackforastarwo
6、rshiphasFansfromtelevision,newspapersandothermediainthenetwork,especiallynowthatthedevelopmentofthenetwork,sinaweiboandtencentweiboasanewcarrierofFansmaketrackforastar,thestarismoreandmoreinteractionwithFansatrandomandflexible,themediaisincreasinglybecomeFanstocommunicatefeelings,communicateim
7、portantplatform.Authorwillfanfancultureeconomyphenomenonasthe"culturalphenomenonwhichcannotbeignored.Fanpoweristhepoweroffaithandidentityofidols.Becauseoffaith,fanswillengageininvestment;Becauseofidentity,fansaremorewillingtotogether.Ne