Reading(4)：Advertisements.ppt

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1、Unit1Unit1AdvertisingReading:AdvertisementsContentsLeadinReadingstrategyDetailed-readingFast-readingDiscussionLead-in1.Doyoulikeadvertisements?2.Doyouthinktherearetoomanyofthemandthattheyareeverywhere?3.Doyouthinkadvertisementsplayanimportantpartinourlives?Whyorwhynot?4.Wh

2、ydocompaniesandorganizationsadvertise?Whatkindofthingscanbeadvertised?5.Canyougivesomeexamplesofthesetypesofadvertisements?Someadvertisementsaremeanttosellproductsorservices,andsometomakepeoplethinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp.tosellproducttosellserviceto

3、makepeoplethinkaboutpeoplewhoneedhelp返回目录Readthearticlequicklyandanswer.1.Whatdoadstrytopersuadepeopletodo?Tobuyaproductorservice,ortobelieveinanidea.Advertisements2.WhatdoesPSAstandfor?Publicserviceadvertisements3.WhatdoPSAsaimtodo?Theyaimtoteachusandhelpusleadbetterlives

4、.返回目录Mostpeoplearenotawareofhowmanyadsarearoundthem.2.Advertisementsarealwaysmeanttopromoteaproductorservice.3.PSAsareonlyfoundinnewspapersandonTV.TFFReadthearticleagainanddecidewhetherthefollowingsentencesaretrueorfalse.DetailedreadingPSAsandcommercialadsusesomeofthesamem

5、ethods.5.Commercialadscanoftengiveusvaluableinformationabouthowtoliveourlives.AnadwarningpeopleagainstsmokingisanexampleofPSA.TFTWhereareadvertisementsusuallyfound?Theyareusuallyfoundinnewspapersandmagazine,ontheInternet,radioandtelevision.Readthearticleonemoreandfindanswe

6、rstothefollowingquestions.2.WhatisthemajordistinctionbetweencommercialadvertisementandPSAs?Theformerispaidfortopromoteaproductorservicewhilethelatterisplacedforfreeandintendedtoeducatepeople.3.Whyaresomeoftheadvertisementscleveraccordingtothearticle?Becauseevenifanaddoesno

7、tlie,itdoesnotmeanitisaltogetherinnocent.4.WhendidChinabeginanationwidepublicserviceadvertisingcampaign?Chinabeganthecampaignin1996.5.WhyshouldwefollowtheadviceinPSAs?BecausePSAsaremeanttobenefitthepublic,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.Matchthenewwordswi

8、ththeirmeaninginPartD.Answers:1._____2.______3.______4.______5._____6.______7.______8.___