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ID:48781523
大小:4.00 MB
页数:20页
时间:2020-01-24
《Reading(4):Advertisements.ppt》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、AdvertisementsM4Unit1Reading常德市七中宋财菊1.understandthepassageaboutads;2.applythereadingstrategyofexpositorywriting(说明文);3.useourintelligenceforadvertisementsanddevelopourabilitytothinkcritically(批判性思维).LearningobjectivesReadingstrategy:readingexpositorywriting(说明文)IntroductionofsubjectSu
2、pportingdetailsConclusionWhatformat(格式)doesitoftenfollow?Para.1Paras.2-4Para.5Structure(结构)ofthewholepassageSubjectAdvertisementsSupportingdetails(细节)Whatisanadvertisement?ConclusionDon’tbeaslavetoadsDoesanadvertisementtellpeoplethecompletetruth(CAs)?Publicserviceadvertisements(PSAs)W
3、hatisanad?meaning(definition)placestofindthem(sources)kinds(types)MindmapWhatisanad?meaning(definition)placestofindthem(sources)kinds(types)CAsPSAsMindmapnewspapersmagazinestheInternetradiotelevision…wordsandpicturespersuadingpeople……MindmapCAsPSAs………………………………Adsattitudemethodsexample
4、sMindmapCAsexamplesattitudemethodstosellnotaltogetherinnocenttoothpastegroceryfoodnotfallfor…nicecommentmethodsskilfulMindmapPSAsattitudemethodspictures,languagetoservethepublicnotodrugs,knowledge…ProjectHope,smoking…benefitthepubliclearnalotby…examplesWillyoubuythingsaccordingtoadver
5、tisementsinthefuture?Why?Conclusion:Useourintelligence!Wemustn’tbeaslavetothem!Thinkmore:Whatkindofaddoyouthinkisagoodone?agoodbrand(品牌)nameaslogan(标语)easytorememberimaginationandcreativitytruthfulfactshumorinterestingpicturesattractcustomers’attentionthefeelingoflove,happinessandsucc
6、ess---Whatkindofaddoyouthinkisagoodone?Groupwork--writingDesignacommercialad:trytoattractmorestudentstotheschoolcanteen.DesignaPSAaboutschoollife:savewater.(usingthestructure:subject,supportingdetails,conclusion).Showtime!Advertisementsplayanimportantp_____inourlives.Therearetwomaint_
7、____ofadvertisements.Oneiscalledc________advertisements,whicharemeanttoa______aproductors____.Buttheydon’ttellpeoplethec______truth.AnotheroneiscalledPSAs,whichusea______picturesandc____language,areoftenrunforf____.Theyd____withmanysocialc______,whichoftenaffectpublicw______.Inconclus
8、ion,w
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