Reading(1)：Advertisements.ppt

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1、Unit1ReadingAdvertisementsTalkaboutthepicturesWhichadvertisementsmakeyouwanttobuyaproductorservice?Whichadvertisementsmakeyouthinkaboutsocialproblems?Observation:Observethefourpictures.Trytodividethemintotwokinds.1.Adsforsocialproblems2.AdsforsalesEarthDaySay‘No’todrugsOxlinAirlinesSoftshi

2、neshampooLearningaims1.Tomasterthereadingstrategy---expositorywriting.（说明文）2.Tolearnsomebasicknowledgeaboutads.Self-studyguidance(1)Readthereadingstrategy:expositorywritingonp3（说明文），thenfillintheblanks.1.Expositorywritingismeantto_______youto_____informationona____.2.Itusuallyfollowsthesam

3、eformat:introductionofthe______；_______and________thatdevelopor_____theidea；__________.introducebasictopicsubjectexamplesfactssupportconclusionSelf-studyguidance(2)Readthetextquicklyandfindingoutmainideaforeachparagraph---MatchingGame.Para.1Para.2Para.3Para.4Para.5C.BriefintroductionofadsD

4、.Whatisanad?A.CommercialadsB.PublicserviceadsE.TheadviceonadsFastReadingSummary:StructureofthewholepassageIntroductionofthesubjectpara1Advertisementssupportingdetails(2-4)Whatisanadvertisement?Conclusion5Whenitcomestoadvertisements,wemustalluseourintelligenceandnotbeaslavetothem!Doesanadve

5、rtisementtellpeoplethecompletetruth?PublicserviceadvertisementsSelf-studyguidance(2)Readthetextcarefullyagainandfinishthetask-basedreadinginthenewspaperonpageA2carefulReadingpSelf-studyguidance(2)Readthetextcarefullyagainandfinishthetask-basedreadinginthenewspaperonpageA2.carefulReading1.p

6、ersuade2.believing3.Similarities4.Internet5.clever/persuasive6.payment7.tricks8.welfare9.Advice/Tips/Suggestions10.intelligentCooperation&DiscussionTosummarizethesimilaritiesandthedifferencesbetweenthetwotypesofadvertisements.TypesofadsSimilaritiesDifferencesExamplesPlacesfoundMethodsusedP

7、urposeCostCAsPSAsNewspapersmagazines,theinternet,radioandtelevisionAttractivepicturesandorpersuasivelanguageTopromoteaproductorserviceToeducatepeopleabouthealth,safetyorotherissuesNeedtobepaidforareoftenplacedforfree“Bright–teethfightsbadhealth”“yestolife,noto