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ID:49609535
大小:3.70 MB
页数:27页
时间:2020-02-28
《Reading(3):Advertisements.ppt》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、UnitoneAdvertisementsCarefulCheckingComparativeReadingFurtherReadingCreativeThinkingCriticalThinkingTaskLeadInStep1:LeadInTask1:ASloganGuessingGame1.JustdoitNikeStep1:LeadInTask1:ASloganGuessingGame2.Behindthathealthysmile,there’saCrestkid.Toothpaste健康笑容来自佳洁士。Step1:LeadInTask1:AS
2、loganGuessingGame3.Thechoiceofanewgeneration.CokePepsi-colaStep1:LeadInTask1:ASloganGuessingGame4.TakeTOSHIBA,taketheworld.拥有东芝,拥有世界。Step1:LeadInTask1:ASloganGuessingGame5.Tide’sin,dirt’sout.有汰渍,没污渍。Step1:LeadInTask1:ASloganGuessingGame6.Startahead.成功之路,从头开始。Step1:LeadInTask1:ASl
3、oganGuessingGame7.Goodtothelastdrop.MaxwellcoffeeStep1:LeadInTask1:ASloganGuessingGame8.Adiamondlastsforever.钻石恒久远,一颗永流传。DeBeersStep1:LeadInTask1:ASloganGuessingGame9.Applethinksdifferent.苹果电脑,不同凡“想”。Step1:LeadInTask2:PairDiscussionAgoodadvertisementcanbe…Agoodadvertisementclea
4、rlyexpressedcreativeattractiveeffectivepersuasiveeasytounderstandimpressiveinformativeStep2:CarefulCheckingTask:Listalltheexamplesofadvertisementinthepassageanddividetheminto2parts.Step2:CarefulChecking1.Bright-teethfightbadbreath.2.Youareproudofyourcooking,soshouldn’tyoubuytheve
5、ryfreshestfood.CommercialAdsPSAs1.Yestolife,notodrugs.2.Knowledgechangeslife.3.ProjectHope—educatingeverychild.4.Whenyousmokecigarettes,youareslowlykillingyourself.Step3:ComparativeReadingTask:trytofindthesimilaritiesanddifferencesbetweencommercialadvertisementsandpublicservicead
6、vertisements.CommercialadsPSAsPlacesfoundMeansusednewspapers,magazines,theInternet,radio,televisionuseattractivepicturesandcleverlanguageSimilaritiesCommercialAdsPublicServiceAdsAim/purposeRelianceExpensechargedTo________a_______orservice.To______peopleabout______,safetyoranyothe
7、r_____whichaffects__________.Theyare______andwecan______alotby________freeofchargeDifferencespromoteproducteducatehealthproblempublicwelfareTheydonottellyouthe_______truth.helpfullearnfollowingtheadvicetheygive.completeStep4:FurtherReadingAdsarean1._________partofourlives.Whatisa
8、nad?Include2.____________adsandPSAs.Use3
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