Reading(1)：Advertisements.ppt

《Reading(1)：Advertisements.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、高中英语（译林牛津版）M4U1AdvertisingWelcometotheunit＆Reading教师:何媛媛单位:湖南省永州市新田县第一中学Unit1AdvertisingToenjoysomeadsandunderstandthetextTogetsomeideasofthetwomaintypesofadvertisementsTodesignadsAims(目标)ListeningpracticeIbelieveIcanfly---byR.KellyIusedtothinkthatIcouldnotgoonAndlifewasnothingbutanawful

2、songButnowI1.______themeaningoftrue2._____I'mleaningontheeverlastingarmsIfIcanseeit,thenIcan3.____itIfIjustbelieveitThere'snothingtoitIbelieveIcanflyknowlovedoI4._______Icantouchthe5.____Ithinkaboutiteverynightanddaybelievesky1.Haveyouheardofitbefore?2.Doyouknowanythingaboutthesong?Appre

3、ciationofavideoclipWhatdoestheadwanttotellus？Theirdrypers(纸尿裤)aresocomfortablethatyoucanusethemtowipeyour_______tearsTheirchocolatetastesvery________smoothTheOppocanmakeyoumore_________handsomeWhattypesdotheseadsbelongto?CommercialadvertisementsorPSAs?CommercialadvertisementsItappealstop

4、eopletoprotect____________environmentItadvisespeopletostop______for___.killingfurWhattypesdotheseadsbelongto?CommercialadvertisementorPSAs?PSAsFastreading1.Whatdoadstrytopersuadepeopletodo?2.WhatdoesPSAstandfor?3.WhatdoPSAsaimtodo?Anadvertisementuseswordsandpicturestopersuadepeopletobuya

5、productorserviceor,tobelieveinanidea.Publicserviceadvertisement.Theyaimtoteachusandhelpusleadbetterlives.CarefulreadingPleasereadthearticlecarefullyandfinishA1andA2Carefulreading1.Mostpeoplearenotawareofhowmanyadsarearoundthem.2.Advertisementsarealwaysmeanttopromoteaproductorservice.3.PS

6、AsareonlyfoundinnewspapersandonTV.4.PSAsandcommercialadsusesomeofthesamemethods.5.Commercialadsoftengiveusvaluableinformationabouthowtoliveourlives.6.AnadwarningpeopleagainstsmokingisanexampleofaPSA.TFFTFTA1:TrueorFalse?A2:Multiplechoices1.What'sthepurposeofPSAs?A.Toattractpeople'sattent

7、ion.B.Topromotecommercialproducts.C.Toadvertisevariousservices.D.Toeducatethepublicandhelppeopleleadbetterlives.2.Whenanaddoesn’tlie,______A.ittellsyouthecompletetruth.B.itmayplaytricksonyou.C.youcanbuytheproduct.D.itmakesuntrueclaimsaboutproductorservice3.Thesimilarityof