Reading(1)：Advertisements.ppt

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1、readingUnit1AdvertisementsUnit1Learningaims：1.readanexpositorywriting2.learnthereadingstrategyAdvertisementsLead-in:WaterprotectionSalesofCocoColalearnmoreaboutadsBrainstormingadvertisementswhatwherewhyhowfunctionsattitudesadvantagesdisadvantageswhatmightbediscussedinthearticle?Words-matc

2、hing1.persuade2.welfare3.skilful4.cure5.mental6.trick7.motto8.intelligenceatheabilitytolearn,understandandthinkaboutsth.b.goodatdoingsth.,especiallysth.thatneedsabilityortrainingc.thegeneralhealth,happinessandsafetyofapersonoragroupd.makeanillnessorproblemgoawaye.ashortsentenceorphrasetha

3、ttellstheaimsandbeliefsofapersonoragroupf.relatedtothethoughtsandthemindg.sth.donetofoolsomeoneelse,orasajokeh.makesomeonedosth.bygivingthemgoodreasonshcdfeaBeforereadingbgFast-reading1Whatdoadvertisementsencouragepeopletodo?2WhatdoesPSAsstandfor?3WhatarePSAsmeanttodo?Tobuyaproductorservi

4、ceorbelieveinanidea.Publicserviceadvertisements.Toeducatepeopleabouthealth,safetyoranyotherproblemwhichaffectspublicwelfare.Whereareadvertisementsmostcommonlyfound?Newspapers,magazine,theInternet,radioandtelevisionarethemostcommonplacestofindadvertisements.Reading(PartC1):Whatisthediffere

5、ncebetweencommercialadsandPSAs?Theformerispaidfortoadvertiseaproductorservicewhilethelatterisplacedforfreeandmeanttoeducatepeople.Whyaresomeoftheadvertisementscleveraccordingtothearticle?Becauseeveniftheydon’tlie,itdoesn’tmeantheytellyouthecompletetruth.WhendidChinabeginanationwidepublics

6、erviceadvertisingcampaign?Chinabeganthecampaignin1996.WhyshouldwefollowtheadviceinPSAs?BecauseallthePSAsaremeanttobenefitthepublic,andwecanoftenlearnalotbyfollowingtheadviceinPSAs.1.Mostpeoplearenotawareofhowmanyadsarearoundthem.2.Advertisementsarealwaysmeanttopromoteaproductorservice.3.P

7、SAsareonlyfoundinnewspapersandonTV.4.PSAsandcommercialadsusesomeofthesamemethods.5.Commercialadscangiveusvaluableinformationabouthowtoliveourlives.6.AnadwarningpeopleagainstsmokingisanexampleofaPSA.FurtherReadingnotalwaysnotonlyPSAsWhat’sthesimilaritiesanddifference