Reading(2)：Advertisements.ppt

《Reading(2)：Advertisements.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、Unit1AdvertisingWhatdoyouknowaboutadvertising?Listanddiscussvariousadvertisementsyouknow.childrenLookattheseadvertisements.Whoaretheyaimedat?filmloversmusicloverspetownerstravellerspublic-interestadHaveyoueverseensuchadvertisement?Whatdoyouthinkitisexp

2、ressing?Freetalk1.What’sadvertising?Advertisingisaformofcommunicationthattypicallyattemptstopersuadepotentialcustomerstopurchaseortoconsumemoreofaparticularbrandofproductorservice.2.Howmanytypesofadvertisingdoyouknow?Media,covertadvertising,televisionc

3、ommercials,infomercials(电视导购节目),celebrityadvertising,newermediaandadvertisingapproaches.3.Wherecanwefindtheseads?4.Whydoyouliketheseads?Onbillboards,ontheInternet,innewspapers/magazines,onTV,inleaflets,inbuses,etc.Theyarequiteinteresting,creativeandwec

4、angetsomeusefulinformationfromthem.TVadvertisingBusadvertisingInternetadvertisingNewspaperadvertisingOutdooradvertisingTypesofadvertisementsCommercialadvertisementsTopromoteaproductorservice.Publicserviceadvertisements(PSAs)Toeducatepeopleabouthealth,s

5、afetyoranyotherproblemwhichaffectspublicwelfare.Observethefouradpicturesinthetextbook.Trytodividethemintotwoparts.AdsforpublicissuesAdsforsalesEarthDaySay‘No’toDrugsOxlinAirlinesSoftShineShampooLookatthefouradsinthetextbook.Trytoanswerthesequestions:Wh

6、atimagescanyouseeoneachposter?Whatcanyoureadoneachposter?Whatdoeseachadvertisementtrytotellus?Thisposterisacommercialadvertisement.Itofferstheairlineservice.Ituses“IlovetoflywithOxlinAirlines.Takingairlinesisafastwaytogettoanotherplace.Inthiswaymuchoft

7、imecanbesaved.Poster1Thisposterstrikesusalot.Itistryingtoshowusthatthebirdshavenowhereelsetobuildtheirnests.Theyhavetobuildtheirnestsintheskybecauseallthetreeshavebeencutdown.Itsendsusaseriouswarningandtellsusthatweshouldprotecttheenvironmentfromnowon.

8、Poster2Takingdrugisharmfulbothtothepeoplewhotakedrugandtheirfamily.Ifsomeonetakesdrugs,he/shewillbecomeseriouslyill.Thisposterisintendedtoeducatepeopleabouthealthandtheproblemsinsocietyandcallsonpeopletomakeananti-drugscampaignanditalso