Reading(5)：Advertisements.ppt

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1、Unit1Unit1AdvertisingReadingAdvertisements1.Doyoulikeadvertisements?2.Doyouthinktherearetoomanyofthemandthattheyareeverywhere?3.Doyouthinkadvertisementsplayanimportantpartinourlives?Whyorwhynot?Warmingup4.Whydocompaniesandorganizationsadvertise?Whatkindofthingscanbeadvertised?5.Canyo

2、ugivesomeexamplesofthesetypesofadvertisements?Someadvertisementsaremeanttosellproductsorservices,andsometomakepeoplethinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp.tosellproducttosellservicetomakepeoplethinkaboutpeoplewhoneedhelpReadthearticlequicklyandanswer.1.Whatdoadstrytopers

3、uadepeopletodo?Tobuyaproductorservice,ortobelieveinanidea.Advertisements2.WhatdoesPSAstandfor?Publicserviceadvertisements.3.WhatdoPSAsaimtodo?Theyaimtoteachusandhelpusleadbetterlives.Mostpeoplearenotawareofhowmanyadsarearoundthem.2.Advertisementsarealwaysmeanttopromoteaproductorservi

4、ce.3.PSAsareonlyfoundinnewspapersandonTV.TFFReadthearticleagainanddecidewhetherthefollowingsentencesaretrueorfalse.DetailedreadingPSAsandcommercialadsusesomeofthesamemethods.5.Commercialadscanoftengiveusvaluableinformationabouthowtoliveourlives.Anadwarningpeopleagainstsmokingisanexam

5、pleofPSA.TFTWhereareadvertisementsusuallyfound?Theyareusuallyfoundinnewspapersandmagazines,ontheInternet,radioandtelevision.Readthearticleoncemoreandfindanswerstothefollowingquestions.2.WhatisthemajordistinctionbetweencommercialadvertisementsandPSAs?commercialadvertisementsareoneswhi

6、chsomeonehaspaidfortoadvertiseproductsorservice,whilepublicserviceadvertisementsareoftenrunforfree,andaremeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.3.Whyaresomeoftheadvertisementscleveraccordingtothearticle?Becauseevenifanaddoesnotlie,itdoesnotme

7、anitisaltogetherinnocent.4.WhendidChinabeginanationwidepublicserviceadvertisingcampaign?Chinabeganthecampaignin1996.5.WhyshouldwefollowtheadviceinPSAs?BecausePSAsaremeanttobenefitthepublic,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.Fillineachblankwithnomorethanonewordaccording

8、tothetext.Pa