Reading(4)：Advertisements.ppt

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1、LiveyoungUnit1ofModule4Readingpublicserviceadvertisements(PSAs)AdvertisementsWhatdoyouthinkmightbediscussedinthearticlebyseeingthetitle?Pleasenamesomeaspects.StepIIPredictionTitle:Advertisementsdefinition/meaningtypesplacespurposesadvice…StepIIIFastreading1.Whatdoadstrytop

2、ersuadepeopletodo?Tobuyaproductorservice,ortobelieveinanidea.2.WhatdoesPSAstandfor?Publicserviceadvertisements3.WhatdoPSAsaimtodo?Theyaimtoteachusandhelpusleadbetterlives.Readthetextquicklyandanswerthefollowingquestions.StepIVDetailedreadingTaskIReadthearticleagainanddothe

3、trueorfalseexercises.1.Mostpeoplearenotawareofhowmanyadsarearoundthem.2.Advertisementsarealwaysmeanttopromoteaproductorservice.3.PSAsareonlyfoundinnewspapersandonTV.4.PSAsandcommercialadsusesomeofthesamemethods.5.Commercialadsoftengiveusvaluableinformationabouthowtoliveour

4、lives.6.AnadwarningpeopleagainstsmokingisanexampleofaPSA.TFFTTF1.Whereareadvertisementsusuallyfound?Theyareusuallyfoundinnewspapersandmagazine,ontheInternet,radioandtelevision.2.WhatisthemajordistinctionbetweencommercialadvertisementsandPSAs?Theformerispaidfortopromoteapro

5、ductorservicewhilethelatterisplacedforfreeandintendedtoeducatepeople.TaskIIReadthearticleagainandanswerthefollowingquestions.3.Whyaresomeoftheadvertisementscleveraccordingtothearticle?Becauseevenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.4.WhendidChinabeginanatio

6、nwidepublicserviceadvertisingcampaign?Chinabeganthecampaignin1996.5.WhyshouldwefollowtheadviceinPSAs?BecausePSAsaremeanttobenefitthepublic,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.TypesofadsSimilaritiesPlacesfoundMethodsusedCommercialadsPSAsnewspapers,magazines,th

7、eInternet,radio,televisioncleverlanguageattractivepicturesStepVConsolidationWorkinpairsandfillinthetable.TypesofadsDifferencesPurposesValidityCommercialadsPSAstopromoteaproductorserviceTheyarenotaltogetherinnocent.toeducatepeopleabouthealth,safetyoranyotherproblemthataffec

8、tspublicwelfareTheyarehelpfulandwecanlearnalotbyfollowingtheadvicetheygive.TypesofadsExam