Reading(4)：Advertisements.ppt

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1、Unit1“Whatproductisitfor?”LookandguessThetasteisgreat.味道好极了。（雀巢咖啡）Thechoiceofanewgeneration.新一代的选择（百事可乐）Let'smakethingsbetter.让我们做得更好。（飞利浦电子）只溶在口，不溶在手（M＆M巧克力）M&Msmeltinyourmouth,notinyourhand.Justdoit.只管去做吧!(耐克)Impossiblemadepossible.使不可能变为可能。（佳能打印机）publicadsprotecttheenvironment

2、childrenLookattheseadvertisements.Whoaretheyaimedat?musicloverspetowners1.What’sadvertising?2.Wherecanwefindtheseads?3.Whataregoodadvertisementslike?1.What’sadvertising?Advertisingisawaytogetyourmessagetoyourdesiredaudience.Freetalk2.Wherecanwefindtheseads?Onbillboards,ontheInter

3、net,innewspapers/magazines,onTV,inleaflets,inbuses,etc.TVadvertisingBusadvertisingInternetadvertisingNewspaperadvertisingOutdooradvertising3.Whataregoodadvertisementslike?Theyarequiteinteresting,creativeandwecangetsomeusefulinformationfromthem.TypesofadvertisementsCommercialadver

4、tisementsTosellaproductorservice.Publicserviceadvertisements(PSAs)Tomakepeopleawareoftheneedsofothersandthedangersaroundthem.Observethefouradpicturesinthetextbook.Trytodividethemintotwoparts.AdsforpublicissuesAdsforsalesEarthDaySay‘No’toDrugsOxlinAirlinesSoftShineShampooFast-read

5、ing1.Whatdoadstrytopersuadepeopletodo?Tobuyaproductorservice,ortobelieveinanidea.2.WhatdoesPSAstandfor?Publicserviceadvertisement.3.WhatdoPSAsaimtodo?Theyaimtoteachusandhelpusleadbetterlives.TrueforFalseMostpeoplearenotawareofhowmanyadsarearoundthem.Advertisementsarealwaysmeantto

6、promoteaproductorservice.PSAsareonlyfoundinnewspapersandonTV.TFF4.PSAsandcommercialadsusesomeofthesamemethods.5.Commercialadsoftengiveusvaluableinformationabouthowtoliveourlives.6.AnadwarningpeopleagainstsmokingisanexampleofaPSA.TFTDoyoulikeadvertisements?Doyouthinktherearetooman

7、yofthemandthattheyareeverywhere?Doyouthinkadvertisementsplayanimportantpartinourlives?Whyorwhynot?Freetalk