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1、Class11,Grade1MsWangWelcometotheunit&ReadingUnit1AdvertisingLearningaims:Inthisclass,wewill1.readanarticleaboutadvertisements2.andtrytomastersomereadingskillsaboutreadingexpository[ɪk‘spɒzətrɪ]writing.说明文Wherecanwefindads?TvsRadiosWebsitesNewspapersWherecanwefindads?Almosteverywher
2、e.Forexample,onbillboards广告牌,ontheInternet,onTV，innewspapers/magazines,inleaflets,orinbusesetc.Whatareadvertisements?Whatareadvertisements?P1advertisementsareagoodwayto____________________________areagoodwayto____________________________sellproductsorservicesmakepeopleawareofthenee
3、dsofothersandthedangersaroundsaroundhim1234commercialadvertisementspublicserviceadvertisements/PSAsWhatisanadvertisement?(definition)advertisementagoodwayto____________________________agoodwayto____________________________sellproductsorservicesmakepeopleawareofsocialproblems.commer
4、cialads/CAs商业广告publicserviceads/PSAs公益广告A:警惕高空坠物B:小心地雷C:高处危险D:战争空投，反战宣传Whataretheaimsofthem?A:prenatalandpostnatalcare优生优育B:thegreatpowerofunion团结力量大C:Laid-off下岗再就业D:universalizationofcompulsoryeducation普及义务教育A:拒绝迷信活动B:禁止拍照C:保护水资源D:关爱动物A:茶叶故乡，茶文化B:保护水资源C:绿化中国，防沙种树D:一个中国，祖国统一Protect
5、water,Protectourselves.slogan标语ChoosethegoodsloganA.Protectwater,protectourselves.Enjoyyourmusic,enjoyyourSony!C.Neverdeletegreen,keepitforever!D.Shoescanfly!Sodoyourdreams!ReadingReadingstrategy:Theformatofit；IntroductionofthesubjectExamplesandfactsthatdeveloporsupporttheideaconcl
6、usionAdvertisementsThestructureoftheTextWhatisanadvertisement(p1.2)WhatareadsanditstypesIntroductionofsubjectDoesanadvertisementtellpeoplethecompletetruth(p3)Publicserviceadvertisement(p4)SupportingdetailsexamplesorfactsConclusionPractice三维设计P4-5CarefulreadingTypesofads_____2_____d
7、ifferencesPlacesfoundMethodsused_____7____Validity(正确性）____1_____newspapers,____3____,theInternet,radioandtelevisionarethe_____4______placestofindadvertisements.Adsuse___5_____language,and____6____picturesto___8____aproductorservicetheydonottellyouthecompletetruthPSAsto___9____peop
8、leabouthealth,safetyoranyo
