Reading(1)：Advertisements.ppt

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1、Unit1AdvertisingReadingAdvertisementsTolearnsomebasicinformationaboutadvertisingToknowhowtoreadexpositorywritingTomasterthewordsandphrasesinthisarticleObjectives1.Doyoulikereadingorwatchingadvertisements?2.Wherecanyoufindadvertisements?WarmingupinthestreetWherecanyou

2、see/hearadvertisements?onthebusatthebusstationontheradioonTVinthenewspaperinthemagazineontheInternetSomeadvertisementsaremeanttosellproductsorservices,andsometomakepeoplethinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp.Readtheinstructionsandfocusonthefourposters.D

3、ecidewhatkindofadvertisementstheyare.TableFillingToSellaProductorserviceToMakePeoplethinkaboutsocialproblems1.OxlinAirlines4.ShineShampoo2.EarthDay3.Anti-drugsReadthearticlequicklyandanswer.1.Whatdoadstrytopersuadepeopletodo?2.WhatdoesPSAstandfor?3.WhatdoPSAsaimtodo?

4、AdvertisementsReadthearticlequicklyandanswer.1.Whatdoadstrytopersuadepeopletodo?Tobuyaproductorservice,ortobelieveinanidea.Advertisements2.WhatdoesPSAstandfor?Publicserviceadvertisements.3.WhatdoPSAsaimtodo?Theyaimtoteachusandhelpusleadbetterlives.Listentothetapeandr

5、eadthetextagain,thendecidethemainideaofeachpart.Para1Paras2-5Para6briefintroductiontypesofadsauthor’sopinionaboutadsDetailed-readingMostpeoplearenotawareofhowmanyadsarearoundthem.2.Advertisementsarealwaysmeanttopromoteaproductorservice.3.PSAsareonlyfoundinnewspapersa

6、ndonTV.TFFReadthearticleagainanddecidewhetherthefollowingsentencesaretrueorfalse.DetailedreadingPSAsandcommercialadsusesomeofthesamemethods.5.Commercialadscanoftengiveusvaluableinformationabouthowtoliveourlives.AnadwarningpeopleagainstsmokingisanexampleofPSA.TFTWhere

7、areadvertisementsusuallyfound?Theyareusuallyfoundinnewspapersandmagazines,ontheInternet,radioandtelevision.Readthearticleoncemoreandfindanswerstothequestionsonpage4(C2).2.WhatisthemajordistinctionbetweencommercialadvertisementsandPSAs?commercialadvertisementsareonesw

8、hichsomeonehaspaidfortoadvertiseproductsorservice,whilepublicserviceadvertisementsareoftenrunforfree,andaremeanttoeducatepeopleabou