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ID:49311687
大小:2.32 MB
页数:32页
时间:2020-02-03
《Reading(1):Advertisements.ppt》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、Unit1AdvertisingReadingAdvertisementsTolearnsomebasicinformationaboutadvertisingToknowhowtoreadexpositorywritingTomasterthewordsandphrasesinthisarticleObjectives1.Doyoulikereadingorwatchingadvertisements?2.Wherecanyoufindadvertisements?WarmingupinthestreetWherecanyou
2、see/hearadvertisements?onthebusatthebusstationontheradioonTVinthenewspaperinthemagazineontheInternetSomeadvertisementsaremeanttosellproductsorservices,andsometomakepeoplethinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp.Readtheinstructionsandfocusonthefourposters.D
3、ecidewhatkindofadvertisementstheyare.TableFillingToSellaProductorserviceToMakePeoplethinkaboutsocialproblems1.OxlinAirlines4.ShineShampoo2.EarthDay3.Anti-drugsReadthearticlequicklyandanswer.1.Whatdoadstrytopersuadepeopletodo?2.WhatdoesPSAstandfor?3.WhatdoPSAsaimtodo?
4、AdvertisementsReadthearticlequicklyandanswer.1.Whatdoadstrytopersuadepeopletodo?Tobuyaproductorservice,ortobelieveinanidea.Advertisements2.WhatdoesPSAstandfor?Publicserviceadvertisements.3.WhatdoPSAsaimtodo?Theyaimtoteachusandhelpusleadbetterlives.Listentothetapeandr
5、eadthetextagain,thendecidethemainideaofeachpart.Para1Paras2-5Para6briefintroductiontypesofadsauthor’sopinionaboutadsDetailed-readingMostpeoplearenotawareofhowmanyadsarearoundthem.2.Advertisementsarealwaysmeanttopromoteaproductorservice.3.PSAsareonlyfoundinnewspapersa
6、ndonTV.TFFReadthearticleagainanddecidewhetherthefollowingsentencesaretrueorfalse.DetailedreadingPSAsandcommercialadsusesomeofthesamemethods.5.Commercialadscanoftengiveusvaluableinformationabouthowtoliveourlives.AnadwarningpeopleagainstsmokingisanexampleofPSA.TFTWhere
7、areadvertisementsusuallyfound?Theyareusuallyfoundinnewspapersandmagazines,ontheInternet,radioandtelevision.Readthearticleoncemoreandfindanswerstothequestionsonpage4(C2).2.WhatisthemajordistinctionbetweencommercialadvertisementsandPSAs?commercialadvertisementsareonesw
8、hichsomeonehaspaidfortoadvertiseproductsorservice,whilepublicserviceadvertisementsareoftenrunforfree,andaremeanttoeducatepeopleabou
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