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ID:48781533
大小:1.36 MB
页数:27页
时间:2020-01-24
《Reading(3):Advertisements.ppt》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、Unit1Unit1AdvertisingReadingAdvertisementsTolearnsomebasicinformationaboutadvertisingToknowhowtoreadexpositorywritingTomasterthewordsandphrasesinthisarticleObjectives1.Doyoulikeadvertisements?2.Doyouthinktherearetoomanyofthemandthattheyareeverywhere?3.Doyouthinkadvert
2、isementsplayanimportantpartinourlives?Whyorwhynot?Warmingup4.Whydocompaniesandorganizationsadvertise?Whatkindofthingscanbeadvertised?5.Canyougivesomeexamplesofthesetypesofadvertisements?Someadvertisementsaremeanttosellproductsorservices,andsometomakepeoplethinkaboutpr
3、oblemsinsocietyoraboutpeoplewhoneedhelp.tosellproducttosellservicetomakepeoplethinkaboutpeoplewhoneedhelpReadthearticlequicklyandanswer.1.Whatdoadstrytopersuadepeopletodo?Tobuyaproductorservice,ortobelieveinanidea.Advertisements2.WhatdoesPSAstandfor?Publicserviceadver
4、tisements.3.WhatdoPSAsaimtodo?Theyaimtoteachusandhelpusleadbetterlives.Mostpeoplearenotawareofhowmanyadsarearoundthem.2.Advertisementsarealwaysmeanttopromoteaproductorservice.3.PSAsareonlyfoundinnewspapersandonTV.TFFReadthearticleagainanddecidewhetherthefollowingsente
5、ncesaretrueorfalse.DetailedreadingPSAsandcommercialadsusesomeofthesamemethods.5.Commercialadscanoftengiveusvaluableinformationabouthowtoliveourlives.AnadwarningpeopleagainstsmokingisanexampleofPSA.TFTWhereareadvertisementsusuallyfound?Theyareusuallyfoundinnewspapersan
6、dmagazines,ontheInternet,radioandtelevision.Readthearticleoncemoreandfindanswerstothefollowingquestions.2.WhatisthemajordistinctionbetweencommercialadvertisementsandPSAs?commercialadvertisementsareoneswhichsomeonehaspaidfortoadvertiseproductsorservice,whilepublicservi
7、ceadvertisementsareoftenrunforfree,andaremeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.3.Whyaresomeoftheadvertisementscleveraccordingtothearticle?Becauseevenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.4.WhendidChinabeginanat
8、ionwidepublicserviceadvertisingcampaign?Chinabeganthecampaignin1996.5.WhyshouldwefollowtheadviceinPSAs?BecausePSAsaremeantto
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