宁波赛佳公司纺织品国际市场的营销策略-研究

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1、ThetextilesinternationalmarketingstrategyofNingbo^●●●Salllacompany■■-Abstract：Chinaisthelargestcountryofproducerandexporterofclothingtextilesintheworld，textileandapparelexporttradeplaysadecisiveroleinChina’Sexports．However,China’Stextileexportenterprisesachi

2、evedoutstandingresultsatthesametime，therearealsoalotofissues，suchasinternationaltradetoadapttotheenvironmentisnotlligh，lowtechnicalcontentoftextiles，textileresearchanddevelopment，internationalmarketingabilityisrelativelyweak,andSOon，theseproblemsseriouslyres

3、trictingthepaceofChina'stextileexportenterprisesintotheinternationaltextilemarketfirstcolumn．NingboSaijiacompanyestablishedin2006，aprivatesmalltextileandapparelforeigntradeenterprises，丽tlltheabolitionoftextilequotasin2008bythesubprimemortgagecrisistriggeredb

4、ytheglobalfinancialcrisis，theenvironmentinsideandoutsidethecountryischanging，thecompany'sresultsofoperationsWithfluctuations，theenterprisesarefacingacrisisofsurvival．Inthiscontext，thispaper,thetheoryofinternationalmarketingresearchdevelopmentandinternational

5、marketingstrategies．ThefirstanalyzesthehistoryandcurrentstatusofthedevelopmentofChina’Stextileandapparelforeigntrade，China’Stextileandinternationalcompetitiveness，andtheprospectsforthedevelopmentofChina'stextileinternationalmarket，andtheinternationalmarketin

6、genvironmentanalysis，combined而t11thecompany’SmarketingstatusquoSaijiacompanySWOTanalysis，analysisofthecompany'sinternalstrengths，weaknessesandexternalopportunitiesthatexist，threats，theuseofSTPstrategictheorythroughmarketsegmentation，marketanalysissub·-sub·-f

7、eatureselectiontargetmarketandmarketpositioningofthedifferentcompetitors．Finally,weusethetheoryofinternationalmarketing，focusingonthe4Pmarketingmixtheory,researchtotheTurkishmarketasanexamplefortheSaijiacompanyseriesofinternationalmarketingstrategycombinatio

8、n．Maincompetitivestrategyincludingproductquality,differentiatedpricingstrategy,channelflatStrategy,diversifiedmarketingIIIstm‘egy．HopethatthisstudycanprovidesomereferenceandhelpSaijiaoIsurvivala