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ID:33677918
大小:4.47 MB
页数:59页
时间:2019-02-28
《宁波赛佳公司纺织品国际市场的营销策略-研究》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、ThetextilesinternationalmarketingstrategyofNingbo^●●●Salllacompany■■-Abstract:Chinaisthelargestcountryofproducerandexporterofclothingtextilesintheworld,textileandapparelexporttradeplaysadecisiveroleinChina’Sexports.However,China’Stextileexportenterprisesachi
2、evedoutstandingresultsatthesametime,therearealsoalotofissues,suchasinternationaltradetoadapttotheenvironmentisnotlligh,lowtechnicalcontentoftextiles,textileresearchanddevelopment,internationalmarketingabilityisrelativelyweak,andSOon,theseproblemsseriouslyres
3、trictingthepaceofChina'stextileexportenterprisesintotheinternationaltextilemarketfirstcolumn.NingboSaijiacompanyestablishedin2006,aprivatesmalltextileandapparelforeigntradeenterprises,丽tlltheabolitionoftextilequotasin2008bythesubprimemortgagecrisistriggeredb
4、ytheglobalfinancialcrisis,theenvironmentinsideandoutsidethecountryischanging,thecompany'sresultsofoperationsWithfluctuations,theenterprisesarefacingacrisisofsurvival.Inthiscontext,thispaper,thetheoryofinternationalmarketingresearchdevelopmentandinternational
5、marketingstrategies.ThefirstanalyzesthehistoryandcurrentstatusofthedevelopmentofChina’Stextileandapparelforeigntrade,China’Stextileandinternationalcompetitiveness,andtheprospectsforthedevelopmentofChina'stextileinternationalmarket,andtheinternationalmarketin
6、genvironmentanalysis,combined而t11thecompany’SmarketingstatusquoSaijiacompanySWOTanalysis,analysisofthecompany'sinternalstrengths,weaknessesandexternalopportunitiesthatexist,threats,theuseofSTPstrategictheorythroughmarketsegmentation,marketanalysissub·-sub·-f
7、eatureselectiontargetmarketandmarketpositioningofthedifferentcompetitors.Finally,weusethetheoryofinternationalmarketing,focusingonthe4Pmarketingmixtheory,researchtotheTurkishmarketasanexamplefortheSaijiacompanyseriesofinternationalmarketingstrategycombinatio
8、n.Maincompetitivestrategyincludingproductquality,differentiatedpricingstrategy,channelflatStrategy,diversifiedmarketingIIIstm‘egy.HopethatthisstudycanprovidesomereferenceandhelpSaijiaoIsurvivala
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