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1、TheImplicationofNetworkCatchwordsinSubtitleTranslationLiteratureReviewKeywords:networkcatchwords,subtitletranslation,humorouseffects,newstrategyForewordWiththerapiddevelopmentofthemassmedia,networkcatchwordsspreadquicklyamongthegeneralpublicandwidelyacceptedbypeople.Thistrenddirectlyinflue
2、ncesmanyaspectsofsocialinformationdissemination.Asimportantmeansofinformationdissemination,televisionandfilmnaturallywelcomethesenetworkcatchwords.Asvariouskindsofnewcatchwordspromptlydescribesocialphenomenonandrevealsocialproblemsinamorerealway,theyareofstudyingvalueintermsofsocialculture
3、andacademicresearch.ThereforethesenewanduniquelanguagesarequicklyimpliedinsubtitletranslationinEnglishtelevisionsandfilms.Moreandmorepeopleprofessionalornon-professionalbeginpaygreatattentiontothecombinationofnetworkcatchwordsandsubtitling.Networkcatchwordnotonlyfrequentlyappearinamateursu
4、btitles,alsograduallyplaysanimportantroleinprofessionalsubtitles.MainBody1.NetworkcatchwordsThedefinitionofnetworkcatchwordshouldtakespatialanalysisofnetworkfieldandtimeanalysisoftrendsintoconsideration.Itisadynamicphenomenonandalsoahistoricalcategory.Accordingtotheinternalmechanismandsoci
5、alandculturalmeaningsofnetworkcatchwords,theycanbeclassifiedintochattinglanguagescreatedbyinternetusers,wordsreflectinternetcultureandsubculturetrendofteenagers,wordscloselyconcernedwithhotsocialorpublicevents.(YangWenquan,2002)Networkcatchwordscomefromgeneralpubliclifeandareincreasinglyus
6、edbythegeneralpublicandthemassmedia;theyhavebecomeamicrocosmofthesocialandculturallife.1.1Thesource,characteristicsandclassificationofnetworkcatchwordsTherearesixmainreasonsthatcontributetotheformationofnetworkcatchwords.First,theyaregeneratedfromburgeoningthings,suchasguanshuiandbaifumei.
7、Second,theycomefromtheevolutionofhomonym,misreadingandglyph,suchasshenmedoushifuyunanddiaosi.Third,theyarefacilitatedbypopularevents,suchasdajianguouandCNN.Fourth,theycomefromtelevisionprograms,suchasgeiliandchuanyue.Fifth,theycomefromterminologyofcertainindus
