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ID:48679903
大小:1.78 MB
页数:14页
时间:2020-01-26
《Reading(1):Advertisements.ppt》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、ReadingUnit1AdvertisingAdvertisementsLead-in:WaterprotectionSalesofCocoColalearnmoreaboutadsBrainstormingadvertisementswhatwherewhyhowfunctionsattitudesadvantagesdisadvantagesWords-matching1.persuade2.welfare3.skilful4.cure5.mental6.trick7.motto8.intelligenc
2、eatheabilitytolearn,understandandthinkaboutsth.b.goodatdoingsth.,especiallysth.thatneedsabilityortrainingc.thegeneralhealth,happinessandsafetyofapersonoragroupd.makeanillnessorproblemgoawaye.ashortsentenceorphrasethattellstheaimsandbeliefsofapersonoragroupf.
3、relatedtothethoughtsandthemindg.sth.donetofoolsomeoneelse,orasajokeh.makesomeonedosth.bygivingthemgoodreasonshcdfeaBeforereadingbgFast-reading1Whatdoadvertisementsencouragepeopletodo?2WhatdoesPSAsstandfor?3WhatarePSAsmeanttodo?Tobuyaproductorserviceorbelieve
4、inanidea.Publicserviceadvertisements.Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.MainideaofeachparagraphPara.1Para.2Para.3Para.4Para.5Para.6BriefintroductionofadsWhatisanad?UntrueclaimsaboutproductsHowtoidentify(辨别)anad?Publicse
5、rviceadsTheadviceonadsDetailedReading1.Mostpeoplearenotawareofhowmanyadsarearoundthem.2.Advertisementsarealwaysmeanttopromoteaproductorservice.3.PSAsareonlyfoundinnewspapersandonTV.4.PSAsandcommercialadsusesomeofthesamemethods.5.Commercialadscangiveusvaluabl
6、einformationabouthowtoliveourlives.6.AnadwarningpeopleagainstsmokingisanexampleofaPSA.FurtherReadingnotalwaysnotonlyPSAsWhat’sthesimilaritiesanddifferencebetweencommercialadvertisementsandpublicserviceadvertisements?Post-reading(Consolidation)similaritiesCom
7、mercialadsPSAsPlacesfoundMeansusedbillboards,newspapers,magazines,theInternet,radio,televisionuseattractiveandoriginalimagesandcreativelanguagedifferencesCommercialadsPSAspurposeexpensebelievable?examplestopromoteaproductorservicetoeducatepeoplechargedfreeof
8、chargenoyes①②①②③④commercialsAdvertisementsPSAspromotechargedtricksexampleseducatefreeofchargebelievableradio,TV…,images,languageReadingstrategy:readingexpositorywriting(说明文)introductionofsubject
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