高中英语 unit1 advertising教案 牛津译林版必修4 (2)

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课题：M4U1AdvertisingTeachingaims1.Tomakestudentsawareoftheroleofadvertisinginourdailylife2.Totalkaboutthesixadsandputthemintwogroups.Finallyencouragethemtotellthedifferencebetweenthem3.TodiscussthelastthreequestionstoimprovetheirspeakingabilityTeachingmethods1.Oralexpression2.Grouporteamdiscussion3.ListeningandspeakingAnalysisImportantpointsTohelpstudentsunderstandtheroleofadsDifficultpoints1.Encouragethestudentstocommunicatewithclassmates.2.Theusagesofsomekeywords.TeachingaidsMulti-mediaprojectorTeachingprocedures:Step1lead-inTheteachershowsthestudentsseveralbeautifuladvertisements,amongwhicharebothcommercialadvertisementsandpublicserviceadvertisements.T:(Greetingtheclassasusual)Nowwewilltalkaboutadvertising.Thenbytheway:Doyoulikereadingorwatchingadvertisements?Whatkindofadsdoyoulikebest?Andwhy?Wherecanyoufindadvertisements?(Tcangivethestudentsenoughtimetodiscussthequestionsinpairsorgroups.Anyrelatedanswersareacceptable.Thisstepisjusttoarousetheirinterestinthetopic.)Ss:…(Encouragethemtoexpressthemselves)T:That’sgood!Soinfactwearelivinginaworldofadsandwhetheryoulikeornot,theyareinfluencingourlife.Ok,nowpleaseopenyourbooktopage1.Herearefourpictures.Youmayhaveseensomesimilartothem.Nextpleasediscussthemingroupsoffourandtrytoanswerthefollowingquestions:Whatcanyouseeinthepicture?Whatcanyoureadonit?Whatdoesitpersuadeustodoorwhatdoesittrytotellus?Ss:…(Showthepicturesinpairsandletthestudentstodiscussthemonebyone.Remembertogivethemenoughtimetothinkabouttheabovequestions)Step2ObservationAskstudentstofocusonthefouradvertisementsonPage1.Encouragethestudentstoformpairsanddiscussthecontentsofeachoneandtrytodividethefouradvertisementsintotwoparts.Thus,encouragethestudentstopayattentiontothefunctionsofthecommercialadvertisementsandpublicserviceadvertisements. T:Welldone!Nowyoucanseethatadvertisementsareagoodwaytosellproductsorservices.Theyarealsoagoodwaytomakepeopleawareoftheneedsofothersandthedangersaroundthem.Nextpleaselookatthetablebelowandthengothroughthefourpicturesagain.Lateronputeachoftheminthecorrectgroup.TosellaproductorserviceEducateaboutpeopleOxlinAirlines(1)ShineShampoo(4)EarthDay(2)Anti-drugs(3)T:Wonderful.Ithinkmostofyouhaverealizedthedifferencebetweenthetwo.Andinthereadingwewillhaveafurtherdiscussion.Step3DiscussionOrganizethestudentsintofourgroupsandaskeachgrouptotalkaboutoneofthefourpicturesinfrontofthewholeclass.Eachgroupshouldchooseonerepresentativetopresenttheirideastothewholeclass.Thethreequestionscanhelpthestudentstostartthediscussion.Providethestudentsmoremeaningfulandinterestingadvertisementsandencouragethemtothinkaboutanappropriatesloganforeachone.Step4:DiscussionT:So,nowlookatthethreequestionsanddiscussthemingroupsoffour.1)Whatwasit?Nowdoyoubelievethatadvertisementstellthecompletetruth?2)Whatis/areyourfavoriteadvertisement(s)makingyouthinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp?Why?3)Whatdoyouthinkmakesagoodadvertisement?Ss:…(Tcanhelpthestudentstoconducttheactivityandencouragethemtoworktogethertocompletethetask.Laterletsomestudentstoshowoff.)T:Welldone.NowIthinkmostofyouhaveknowwhatanadvertisementisandrealizetheroleoftheminourlife.Step5HomeworkAskstudentstolookformoreinformationaboutadsandmakegoodpreparationsforthereadingpart.Thestudentscansurfthenetiftheyhaveaccesstoit.LanguagePoints1.advertise(P1)⑴v.为……做广告，登广告宣传advertisesth.inthenewspaperTheperfumehasbeenadvertisedinallthemajorwomen’smagazines.这种香水在所有主要的女性杂志上都做了广告。⑵vi.登广告招聘advertisefor…登广告征聘……e.g.Thecompanyisadvertisingforanewmanager.(3)n.广告，宣传advertisement=adC.n(ads)advertiser广告商 putanadvertisement登广告e.g.Ifyouwanttosellyouroldsofa,whynotputanadvertisementinthelocalpaper?(4)advertisingadj.登广告，广告宣传anationaladvertisingcampaignn.广告业Hehasbeenworkinginadvertisingfor20years.2.aware.adj.明白的，意识到；有意识的；懂事的，明智的(1)makesb.awareof使…意识到WhattheteachersaidmademeawareoftheimportanceofEnglish.(2)beawareof/+that/+wh-clauseclause意识到，觉察到beaware后可直接跟that从句，若跟wh-从句，则要加of.e.g.Everybodyisawareoftheimportanceofprotectingrareanimals.e.g.Buriedindeepthought,Tomwasn’tawareofwhathappenedaroundhim.e.g.Nowadays,peopleseemsawarethatsomeproductsdon’tsticktothepromisesoftheiradvertisements.(3)awarenessn.意识unawareadj.不知道的，未察觉到的3.servicen.服务，帮助，贡献dosb.aservice:givesb.ahand帮了sb.忙beofserviceto:beveryhelpful对…有帮助atone’sservice听从…差遣；随时为sb.服务v.serve为…….服务;供应，上菜serveinthearmy服役servesb.withsth.=servesth.tosb.拿出…款待sb.eg.servethepeopleheartandsoul全心全意为人民服务。Breakfastisservedbetween7and9.早餐7点至9点供应。Pleaseservemewithtwocoffees.请给我上两杯咖啡。WhatcanIserveyouwith?/Howcanweserveyou?需要我们为您服务吗？Areyoubeingserved?你已经点过菜了吗？4.thinkthinkabout…考虑……thinkof…想起、想到……thinkout…想出……thinkover仔细考虑教学反思：