高中英语 unit1 advertising project教案 牛津译林版必修4(2)

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1、课题：M4Unit1ProjectTeachingAims1.ToencourageSstousewhatthey’velearntthroughouttheunittocompleteaproject.2.Toconsiderthreethingsa)thegargetaudienceoftheadcampaign.b)themessagetheywanttosendc)howtheyplanonreadingtheirtargetaudience3.Toknowhowtocooperateanddotheproje

2、cttogether.Teachingmethods1.Groupdiscussion2.TeamworkAnalysisImportantpointsHelpthestudentshowtodevelopanadcampaign.DifficultpointsHelpthestudentshowtodevelopanadcampaign.TeachingaidsMulti-mediaprojectorTeachingProcedures;Step1:Lead-in1.AskSstoworkingroupoffoura

3、ndeachstudentshouldfindthegeneralideaofeachparagraphandtellhisgroupmember.2.AskSstoreporttheirresulta)Paraone:thedefinitionofanadcampaignb)Paratwo:thetargetaudienceandhowtodeterminethetargetaudience.c)Parathree:whattheadcampaignsaysd)Parafour:howtoreachthetarget

4、audienceStep2:Reading1.Structureofthispassagea)introductionofsubjectb)supportingdetailsc)conclusion2.Morequestionstounderstandthispassage1)Whatdoyouknowaboutanadcampaign?2)Whatmustyoukeepinmindwhenyoustartasuccessfuladvertisingcampaign?3)Whydoyouneedtoresearchyo

5、uraudience?4)Whatisimportantwhenyouareplanninganadcampaign?5)Whatshouldyouradvertisingcampaignbebasedon?3.Usethesamewaytoreadtheotherarticle.Followingquestionswillhelpyoutounderstanditbetter.1)Whyisanti-smokingchosenasthesubjectoftheadcampaign?2)Whatisthemainaim

6、oftheanti-smokingcampaign?3)Howcanhigh-schoolteenagersbeconvincednottostartsmoking?Step3:Languagefocus:1.build—built---built①建立，创立：buildanation建立一个国家builtasuccessfulbusinessoutoftheircornergrocerystore.从他们街道拐角的杂货店创办了一家成功的公司②监督：命令、资助或监督…的建设：Theadministrationbuilt

7、severalnewhousingprojects.行政部门资助了好几幢新楼的建筑项目WearebuildingsocialismwiththeChinesecharacters.2.reach①被看到/听到Throughtelevisionandradioweareabletoreachawideraudience.②伸展，伸出,延伸：reachedoutanarm.伸出一只手臂③到达Ihopethislittlewillreachyou.3.have….inmind考虑Whenyou’regoingtodosth.

8、youmusthaveacleartargetinmind.WatchingTValleveningwasn’texactlywhatIhadinmind.haveitinmindtodosth…打算做某事Youmusthaveitinmindtoposttheletterforme.keep/bear…inmind记住=lear