高中英语 unit1 advertising project教案 牛津译林版必修4

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1、M4U1Part6ProjectDevelopinganadcampaign【设计思想】本堂课的宗旨是引导学生在“做中学”，通过让学生完成一份围绕本单元主题的传单来学习和使用英语。引导学生主动学习，帮助他们形成以能力发展为目的学习方式，鼓励学生通过体验、实践、讨论、合作和探究的方式发展自己的语言综合能力。【教学目标】1.ToencourageSstousewhatthey’velearntthroughouttheunittocompleteaproject.2.Toconsiderthreethingsa)thegargetaudienceoftheadcampaign

2、.b)themessagetheywanttosendc)howtheyplanonreadingtheirtargetaudience3.Toknowhowtocooperateanddotheprojecttogether.【重点难点】Helpthestudentsknowhowtodevelopanadcampaign.【教学环节】Step1:Lead-in1.AskSstoworkingroupoffourandeachstudentshouldfindthegeneralideaofeachparagraphandtellhisgroupmember.2.Ask

3、Sstoreporttheirresulta)Paraone:thedefinitionofanadcampaignb)Paratwo:thetargetaudienceandhowtodeterminethetargetaudience.c)Parathree:whattheadcampaignsaysd)Parafour:howtoreachthetargetaudienceStep2:Reading1.Structureofthispassagea)introductionofsubjectb)supportingdetailsc)conclusion2.Moreq

4、uestionstounderstandthispassage1)Whatdoyouknowaboutanadcampaign?2)Whatmustyoukeepinmindwhenyoustartasuccessfuladvertisingcampaign?3)Whydoyouneedtoresearchyouraudience?4)Whatisimportantwhenyouareplanninganadcampaign?5)Whatshouldyouradvertisingcampaignbebasedon?3.Usethesamewaytoreadtheother

5、article.Followingquestionswillhelpyoutounderstanditbetter.1)Whyisanti-smokingchosenasthesubjectoftheadcampaign?2)Whatisthemainaimoftheanti-smokingcampaign?3)Howcanhigh-schoolteenagersbeconvincednottostartsmoking?Step3:Languagefocus:Step4:DevelopinganadcampaignPlanningPreparingProducingPre

6、sentingStep5:Homework语言点（供参考，可根据学生情况进行删减）1.build—built---built①建立，创立：buildanation建立一个国家builtasuccessfulbusinessoutoftheircornergrocerystore.从他们街道拐角的杂货店创办了一家成功的公司②监督：命令、资助或监督…的建设：Theadministrationbuiltseveralnewhousingprojects.行政部门资助了好几幢新楼的建筑项目WearebuildingsocialismwiththeChinesecharacters

7、.2.reach①被看到/听到Throughtelevisionandradioweareabletoreachawideraudience.②伸展，伸出,延伸：reachedoutanarm.伸出一只手臂③到达Ihopethislittlewillreachyou.3.have….inmind考虑Whenyou’regoingtodosth.youmusthaveacleartargetinmind.WatchingTValleveningwasn’texactlywhatIhadinmind.haveitinmindtod