教案英语：Unit1 Advertising-project教案（牛津译林版必修4）.doc

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1、Unit1Advertising-Project教案Analysisoftheteachingmaterial:Thisisthe9&1othperiodsofUnitOne.Inthisperiodwe’llintroducesomebasicknowledgeaboutadcampaignandaskSstodotheproject.Objectives:1.Trainthestudents’writing,readingandspeakingabilities.2.Getthestudentstotalkabout

2、developinganadcampaign.3.Getthestudentstocooperatewithothers.Teachingimportantpoint:Howtohelpthestudentsfinishthetasksofwritingandspeaking.Teachingapproaches:Teachingapproachesisthekeystepforclassteaching.Visual-sceneteachingmethod,tasked-basedmethodaswellastheap

3、proachesofdiscussionandsoonwillbeadoptedintheteachingprocessofthislesson.EmphasiswillbeputonSs’abilityofspeaking,expressingandbrainstorming.Languageisbestlearnedthroughactivities.I’llintroducearichvarietyofactivitiesandapproachestomeetdifferentneedsoftheSsandmake

4、fulluseoftheadvantagesofmultimediawhichisvisual,operabletomakemylessonvivid,interestingandeffective.InteractionPatterns:Teachers-class,individuals,pairsSs’abilitytoworkbothindependentlyandtogetherisveryimportanttotheirsuccessinthefuture.ItisthereforeimportantforS

5、stohaveopportunitiestodeveloptheirEnglishskillsandknowledgeindependently,inpairs,ingroupsandasaclass.TeachingAids:multimediaandablackboardProceduresforteaching:Step1Comprehension1.AskSstoskimthepassageandanswer:(1)Whatisanadcampaign?(2)Whatmediacanyouuseinanadcam

6、paign?(3)Whatquestionsshouldwefirstconsider?2.HaveSstogetsomedetailedinformationandfillinthetable.3.HelpSsfindthemainideaofeachparagraph.(1)thedefinitionofanadcampaignwhatanadcampaignmeans(2)thetargetaudienceandhowtodeterminethetargetaudience(3)whattheadcampaigns

7、ays(4)howtoreachthetargetaudienceStep2LanguageFocus1reachaparticularaudience…(line2)2Inordertodetermine…(line11)3appealtotheway…(line19)4beconcernedwith…(line23)5whatapproachyouwantto…(line28)Step3Developinganadcampaign1.Planning(1)Workinsmallgroups.(2)Decidethes

8、ubjectofyouradcampaignfromthelisted.(3)Ifyouhaveyourownidea,pleasegetyourteacher’sapproval.AnimalprotectionAnti-smokingAnti-drugsAnti-litteringThesubjectofyour