2019-2020年高中英语 Unit1 Advertising-project教案 牛津译林版必修4

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1、2019-2020年高中英语Unit1Advertising-project教案牛津译林版必修4Analysisoftheteachingmaterial:Thisisthe9&1othperiodsofUnitOne.Inthisperiodwe’llintroducesomebasicknowledgeaboutadcampaignandaskSstodotheproject.Objectives:1.Trainthestudents’writing,readingandspeakingabili

2、ties.2.Getthestudentstotalkaboutdevelopinganadcampaign.3.Getthestudentstocooperatewithothers.Teachingimportantpoint:Howtohelpthestudentsfinishthetasksofwritingandspeaking.Teachingapproaches:Teachingapproachesisthekeystepforclassteaching.Visual-sceneteac

3、hingmethod,tasked-basedmethodaswellastheapproachesofdiscussionandsoonwillbeadoptedintheteachingprocessofthislesson.EmphasiswillbeputonSs’abilityofspeaking,expressingandbrainstorming.Languageisbestlearnedthroughactivities.I’llintroducearichvarietyofactiv

4、itiesandapproachestomeetdifferentneedsoftheSsandmakefulluseoftheadvantagesofmultimediawhichisvisual,operabletomakemylessonvivid,interestingandeffective.InteractionPatterns:Teachers-class,individuals,pairsSs’abilitytoworkbothindependentlyandtogetherisver

5、yimportanttotheirsuccessinthefuture.ItisthereforeimportantforSstohaveopportunitiestodeveloptheirEnglishskillsandknowledgeindependently,inpairs,ingroupsandasaclass.TeachingAids:multimediaandablackboardProceduresforteaching:Step1prehension1.AskSstoskimthe

6、passageandanswer:(1)Whatisanadcampaign?(2)Whatmediacanyouuseinanadcampaign?(3)Whatquestionsshouldwefirstconsider?2.HaveSstogetsomedetailedinformationandfillinthetable.3.HelpSsfindthemainideaofeachparagraph.(1)thedefinitionofanadcampaignwhatanadcampaignm

7、eans(2)thetargetaudienceandhowtodeterminethetargetaudience(3)whattheadcampaignsays(4)howtoreachthetargetaudienceStep2LanguageFocus1reachaparticularaudience…(line2)2Inordertodetermine…(line11)3appealtotheway…(line19)4beconcernedwith…(line23)5whatapproach

8、youwantto…(line28)Step3Developinganadcampaign1.Planning(1)Workinsmallgroups.(2)Decidethesubjectofyouradcampaignfromthelisted.(3)Ifyouhaveyourownidea,pleasegetyourteacher’sapproval.AnimalprotectionAnti-smokingAnti-drugsAnti-litter