高中英语 unit1 advertising-project教案 牛津译林版必修4

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1、Unit1Advertising-Project教案Analysisoftheteachingmaterial:Thisisthe9&1othperiodsofUnitOne.Inthisperiodwe’llintroducesomebasicknowledgeaboutadcampaignandaskSstodotheproject.Objectives:1.Trainthestudents’writing,readingandspeakingabilities.2.Getthestudentstotalkabou

2、tdevelopinganadcampaign.3.Getthestudentstocooperatewithothers.Teachingimportantpoint:Howtohelpthestudentsfinishthetasksofwritingandspeaking.Teachingapproaches:Teachingapproachesisthekeystepforclassteaching.Visual-sceneteachingmethod,tasked-basedmethodaswellasthe

3、approachesofdiscussionandsoonwillbeadoptedintheteachingprocessofthislesson.EmphasiswillbeputonSs’abilityofspeaking,expressingandbrainstorming.Languageisbestlearnedthroughactivities.I’llintroducearichvarietyofactivitiesandapproachestomeetdifferentneedsoftheSsandm

4、akefulluseoftheadvantagesofmultimediawhichisvisual,operabletomakemylessonvivid,interestingandeffective.InteractionPatterns:Teachers-class,individuals,pairsSs’abilitytoworkbothindependentlyandtogetherisveryimportanttotheirsuccessinthefuture.Itisthereforeimportant

5、forSstohaveopportunitiestodeveloptheirEnglishskillsandknowledgeindependently,inpairs,ingroupsandasaclass.TeachingAids:multimediaandablackboardProceduresforteaching:Step1Comprehension1.AskSstoskimthepassageandanswer:(1)Whatisanadcampaign?(2)Whatmediacanyouuseinan

6、adcampaign?(3)Whatquestionsshouldwefirstconsider?2.HaveSstogetsomedetailedinformationandfillinthetable.3.HelpSsfindthemainideaofeachparagraph.(1)thedefinitionofanadcampaignwhatanadcampaignmeans(2)thetargetaudienceandhowtodeterminethetargetaudience(3)whattheadcam

7、paignsays(4)howtoreachthetargetaudienceStep2LanguageFocus1reachaparticularaudience…(line2)2Inordertodetermine…(line11)3appealtotheway…(line19)4beconcernedwith…(line23)5whatapproachyouwantto…(line28)Step3Developinganadcampaign1.Planning(1)Workinsmallgroups.(2)Dec

8、idethesubjectofyouradcampaignfromthelisted.(3)Ifyouhaveyourownidea,pleasegetyourteacher’sapproval.AnimalprotectionAnti-smokingAnti-drugsAnti-litteringThesubjectofyour