高中英语 unit1 advertising教案 牛津译林版必修4

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1、课题：M4U1AdvertisingTeachingaims1.Tomakestudentsawareoftheroleofadvertisinginourdailylife2.Totalkaboutthesixadsandputthemintwogroups.Finallyencouragethemtotellthedifferencebetweenthem3.TodiscussthelastthreequestionstoimprovetheirspeakingabilityTeachingmethods1.Oralexpression2.Grouporteamdi

2、scussion3.ListeningandspeakingAnalysisImportantpointsTohelpstudentsunderstandtheroleofadsDifficultpoints1.Encouragethestudentstocommunicatewithclassmates.2.Theusagesofsomekeywords.TeachingaidsMulti-mediaprojectorTeachingprocedures:Step1lead-inTheteachershowsthestudentsseveralbeautifuladv

3、ertisements,amongwhicharebothcommercialadvertisementsandpublicserviceadvertisements.T:(Greetingtheclassasusual)Nowwewilltalkaboutadvertising.Thenbytheway:Doyoulikereadingorwatchingadvertisements?Whatkindofadsdoyoulikebest?Andwhy?Wherecanyoufindadvertisements?(Tcangivethestudentsenoughtim

4、etodiscussthequestionsinpairsorgroups.Anyrelatedanswersareacceptable.Thisstepisjusttoarousetheirinterestinthetopic.)Ss:…(Encouragethemtoexpressthemselves)T:That’sgood!Soinfactwearelivinginaworldofadsandwhetheryoulikeornot,theyareinfluencingourlife.Ok,nowpleaseopenyourbooktopage1.Herearef

5、ourpictures.Youmayhaveseensomesimilartothem.Nextpleasediscussthemingroupsoffourandtrytoanswerthefollowingquestions:Whatcanyouseeinthepicture?Whatcanyoureadonit?Whatdoesitpersuadeustodoorwhatdoesittrytotellus?Ss:…(Showthepicturesinpairsandletthestudentstodiscussthemonebyone.Remembertogive

6、themenoughtimetothinkabouttheabovequestions)Step2ObservationAskstudentstofocusonthefouradvertisementsonPage1.Encouragethestudentstoformpairsanddiscussthecontentsofeachoneandtrytodividethefouradvertisementsintotwoparts.Thus,encouragethestudentstopayattentiontothefunctionsofthecommercialad

7、vertisementsandpublicserviceadvertisements.T:Welldone!Nowyoucanseethatadvertisementsareagoodwaytosellproductsorservices.Theyarealsoagoodwaytomakepeopleawareoftheneedsofothersandthedangersaroundthem.Nextpleaselookatthetablebelowandthengothroughthefourpicturesagain.Lateronp