英语：Unit1《Advertising》project课件(译林牛津版必修4)

《英语：Unit1《Advertising》project课件(译林牛津版必修4)》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、高一英语Module4Unit1Project:developinganadcampaignHowdoyoubuildanadcampaign授课教师：刘淑英TrytofindoutthemainideaofeachparagraphreadingFindthemainideaofeachparagraph1.Thedefinitionofanadcampaign.2.Thetargetaudienceandhowtodeterminethetargetaudience.3.Whattheadcampaignsays.4.Howtoreachthetargetaudience.1.Wha

2、tdoyouknowaboutanadcampaign?Anadcampaignisanorganizedprogrammeofadvertisementsusingvarioustypesofadstoaparticularaudience.2.Whatmustyoukeepinmindwhenyoustartasuccessfuladvertisingcampaign?Acleargoalandtargetaudience.3.Whydoyouneedtoresearchyouraudience?Becausetherightmessageneedstobecreatedforrig

3、htpeople.4.Whatshouldyouradvertisingcampaignbebasedon?Mainlyonthetargetaudienceandthemediathatreachesthatparticulargroupfirst.1.Anadcampaignmaydependon_____tobesuccessfulA.manydifferentpeopleandtargetaudienceB.theuseofmanydifferentkindsofmediaC.thefinaldecisionofthetargetaudienceandsuccessfulpeop

4、leD.theimagesthatcommonpeoplecancreateB2.Thetargetaudienceofanadcampaignshouldbe_____.A.carefullydecidedbythepeoplewhostarttheadcampaignB.determinedbythehourstheyactuallywatchTVeverydayC.peoplewhooftengoingshoppingandthosewhoenjoylookingatadvertisementsD.enjoytherightmessagecreatedbytherightpeopl

5、eB3.Whichofthefollowingadswillbethemostsuccessfulaccordingtothetext?A.TheonesthathavethemostaudiencewhowatchalotofTVeveryday.B.Thosethatmakegooduseofallkindsofmedia.C.Theoneswhicharecarefullyplannedandappealingtothetargetaudience.D.Thosethataredealingpublicwelfareissues.A4.Whichofthefollowingques

6、tionsisnecessarytoaskwhenyouareplanningapublicadcampaign?A.Whoarethetargetaudienceoftheadcampaign?B.HowmanypeoplewillwatchTVandlistentotheradioandgettoknowtheissue?C.Howmuchdocommonpeopleknowaboutthesocialproblemtobetalkedabout?D.Towhatdegreedoestheissueaffectthelivesofthetargetaudiencedirectly?D

7、5.WhichofthefollowingstatementsisTRUEaccordingtothetext?A.Therearemanydifferentwaystoreachthemessagetothetargetaudience.B.Itisquitenecessarytodeterminewhatmethodshouldbeusedtodeliverthemessage.C.Thetargetaudiencecandec