高中英语 unit1 advertising project教案 牛津译林版必修4 (2)(2)

《高中英语 unit1 advertising project教案 牛津译林版必修4 (2)(2)》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、课题：M4Unit1ProjectTeachingAims1.ToencourageSstousewhatthey’velearntthroughouttheunittocompleteaproject.2.Toconsiderthreethingsa)thegargetaudienceoftheadcampaign.b)themessagetheywanttosendc)howtheyplanonreadingtheirtargetaudience3.Toknowhowtocooperateanddotheprojecttogether.

2、Teachingmethods1.Groupdiscussion2.TeamworkAnalysisImportantpointsHelpthestudentshowtodevelopanadcampaign.DifficultpointsHelpthestudentshowtodevelopanadcampaign.TeachingaidsMulti-mediaprojectorTeachingProcedures;Step1:Lead-in1.AskSstoworkingroupoffourandeachstudentshouldfin

3、dthegeneralideaofeachparagraphandtellhisgroupmember.2.AskSstoreporttheirresulta)Paraone:thedefinitionofanadcampaignb)Paratwo:thetargetaudienceandhowtodeterminethetargetaudience.c)Parathree:whattheadcampaignsaysd)Parafour:howtoreachthetargetaudienceStep2:Reading1.Structureo

4、fthispassagea)introductionofsubjectb)supportingdetailsc)conclusion2.Morequestionstounderstandthispassage1)Whatdoyouknowaboutanadcampaign?2)Whatmustyoukeepinmindwhenyoustartasuccessfuladvertisingcampaign?3)Whydoyouneedtoresearchyouraudience?4)Whatisimportantwhenyouareplanni

5、nganadcampaign?5)Whatshouldyouradvertisingcampaignbebasedon?3.Usethesamewaytoreadtheotherarticle.Followingquestionswillhelpyoutounderstanditbetter.1)Whyisanti-smokingchosenasthesubjectoftheadcampaign?2)Whatisthemainaimoftheanti-smokingcampaign?3)Howcanhigh-schoolteenagersb

6、econvincednottostartsmoking?Step3:Languagefocus:1.build—built---built①建立，创立：buildanation建立一个国家builtasuccessfulbusinessoutoftheircornergrocerystore.从他们街道拐角的杂货店创办了一家成功的公司②监督：命令、资助或监督…的建设：Theadministrationbuiltseveralnewhousingprojects.行政部门资助了好几幢新楼的建筑项目Wearebuildingsocialismw

7、iththeChinesecharacters.2.reach①被看到/听到Throughtelevisionandradioweareabletoreachawideraudience.②伸展，伸出,延伸：reachedoutanarm.伸出一只手臂③到达Ihopethislittlewillreachyou.3.have….inmind考虑Whenyou’regoingtodosth.youmusthaveacleartargetinmind.WatchingTValleveningwasn’texactlywhatIhadinmind

8、.haveitinmindtodosth…打算做某事Youmusthaveitinmindtoposttheletterforme.keep/bear…inmind记住=lear