高中英语 unit1 advertising reading教案 牛津译林版必修4 (2)(2)

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1、课题：M4U1AdvertisingreadingTeachingaims1.TohelpSsgetageneralideaaboutthetext.2.TomakeSsbecomefamiliarwiththedetailedinformationaboutthetext.3.TohelpSsmasterReadingStrategy.Teachingmethods1.Fastreading2.CarefulreadingAnalysisImportantpoints1．HelptheSstounderstandth

2、etext.2．Learnandmastersomeimportantwordsandphrasesinthisperiod.Difficultpoints1.HowtohelptheSsimprovetheirreadingabilityandunderstandthepassagebetter.2.Howtomastersomeimportantlanguagepointsinthispassage.TeachingaidsMulti-mediaprojectorTeachingprocedures:Step1Re

3、visionandlead-inReviewaboutdifferentads.talkaboutmoreads.Step2ComprehensionofthetextSkimming1.Guidestudentsgothroughthewholearticle,especiallypayattentiontothetitlesandthesubtitlesofthearticle.2.AskSstoskimthearticleandanswerthequestionsonPage2Whatdoadvertisemen

4、tsencouragepeopletodo?WhatdoesPSAsstandfor?WhatarePSAsmeanttodo?ListeningAskSstofindthemainideaofeachparagraph.Para.1BriefintroductionofadsPara.2Whatisanad?Para.3UntrueclaimsaboutproductsPara.4Howtoidentify(辨别)anad?Para.5PublicserviceadsPara.6TheadviceonadsReadi

5、ngstrategies:readingexpositorywritingasubjectintroductionofsubjectsupportingdetailsconclusionPost-reading(Consolidation)(教师用书P7)What’sthesimilaritiesanddifferencebetweencommercialadvertisementsandpublicserviceadvertisements?Step3Languageitems1.AskSstorereadthepa

6、ssageanddoC1onP4individually2.GetSstoscanthearticleagainanddoC2.3.DoDinclass.4.DoEinclass.Step4DebateGroupA:Advertisinghasapositiveeffectonourlives.GroupB:Advertisinghasanegativeeffectonourlives.Step5Homework1FinishthearticleonPage95.2Listthedifficultlanguagepoi

7、ntsonyournotebook.Step6Languagepoints1.beusedtosth/doing(L1)习惯于get/becomeusedto逐渐地习惯于…usedtodo/be过去常常/曾经是…（和woulddo区别）Thereusedtobe曾经有Thereusedtobeacinemahere,butnowitisamarket.Thereusedtobeatalltreeatourgate,usedn’tthere?beusedtodosth.被用来做…近义词be/become/getaccus

8、tomedto(doing)sth.习惯于adaptoneselfto使自己适应或习惯于……adjustto(doing)sth.适应；习惯……2.share(L4)vt.sharesth.withsb.与某人分享某物Shewon’tsharehersecretwithus.她不愿意把她的秘密告诉我们。sharesth.among