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1、目的论视阈之化妆品英语商标名汉译概述----英语范文论文-->Chapter1Introduction1.1StudiesonTranslationofCosmeticBrandNamesicdevelopmentandimprovementofprehensivenationalstrength,therearemoreexchangesbetoditymarketsarket,includingcosmeticbrands.anyforeigncosmeticproductsintoChinesemarket,theurge
2、ntproblemtheseproductsencounteristobeacceptedbyChineseconsumers.Theproducersortheinitiatorshavemademanyeffectsonthisaspect,suchasimprovingproductquality,orchangingthepackageoftheproductsetc.Ofcourse,theproducershavealsorecognizedtheimportanceofbrandnamestoproducts,in
3、particulartheseofcosmeticproducts.Thebrandnameisthefirstimpressionaproductleavestoconsumers.Asoundbrandnamecouldimprovefavorablesenseofconsumers,andviceversa.eticbrandsenterChinesemarket,theyneedtocartertoChinesecultureandtobetranslatedintoChinese.Agoodtranslatedbran
4、dnameneedsmanyeffortsofthetranslator.Atdomesticandabroad,manystudiesonbrandnametranslationhavebeendone.……………1.2SignificanceoftheStudyplementationofChina'sopening-uppolicy,asentofeconomicglobalization,especiallyafterChinajoinedicexchangesbeticgroadeherbeetheostpotenti
5、almoditymarket,anyinternationalbrandsattempttolandon.Amoditytobesoldeplaysasignificantroletoestablishabrandimage.Asthespokesmenoftheproduct,agoodbrandnamecouldleaveconsumersaprofoundandpositiveimpression,soastopromoteandstimulatethesalesoftheproduct.Conversely,aninap
6、propriatebrandnamemayincurseriousconsequences.Thus,agoodbrandnamecouldgreatlyhelpaproduct,especiallyaforeignoneenteringtargetmarket.Cosmeticproducts,asproductsers,alsoneedsoundbrandnamestocreatesoundbrandimages.………………Chapter2OvervieeticBrandNames2.1CosmeticBrandNames
7、Inrecentyears,provingofpeople’slivingstandard,peoplebegintopayattentiontootheraspectsoflife,suchasappearance.Thedemandofbeautyindustrybeesstronger.VariousforeigncosmeticbrandseintoChinatosharethehugemarket.Asabeautyfield,thenamingofabrandplaysanimportantroleintheecon
8、omicpetition,sodoesthetranslationofbrandnamesingaproducttosomeextent.Inordertoattracttheattentionofmorecustomersandimprovethepany's
