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1、Chinese-EnglishTranslationofPublicSignsforTourismLeongKo,TheUniversityofQueenslandABSTRACTBilingualpublicsignsareextensivelyusedinChinese-speakingregionssuchasMainlandChina,TaiwanandHongKong.ThisarticleconcentratesonissuesrelatingtoChinesepublicsignsatto
2、uristattractionsandtheirtranslationintoEnglish.Basedonexamplescollectedfromthesethreeregions,itfindsthatChinesepublicsignsintouristareasconstituteaspecialgenreandtendtouseadescriptiveand/orfigurativelanguagestyletoconveyasimplemessage,whichcreateschallen
3、gesfortranslation.Thedataanalysisindicatesthatthreetranslationstrategiesareemployedintranslatingpublicsigns—i.e.literaltranslation,semi-literalandsemi-adaptivetranslation,andfreeadaptation—andthatliteraltranslationisthemostcommonstrategy.Itisfoundthatall
4、threestrategieshavelimitationsinconveyingthemessagemeaningfullyandnaturally.Thearticleconcludesthattheuniquenatureofpublicsignsintouristareassuggestsaneedforfurtherinvestigationofthelanguagestylesusedinsuchsignsinbothlanguagesandthemostappropriatestrateg
5、iesfortheirtranslation.KEYWORDSPublicsign,bilingualsign,publicsigntranslation,literaltranslation,adaptation.1.IntroductionInChinese-speakingcountriesandregions,bilingualChinese/Englishpublicsignsinareusedextensivelyinpublicplacessuchashotels,restaurants,
6、shoppingcentres,airports,parks,trainstations,publicamenitiesandplacesoftouristinteresttoconveyinformationtoreadersofthetwolanguages.Publicsignshaveanumberofdistinctivefeatures.Forinstance,theyaremostlyintheformofasinglesheetofboard,paperormetal,withclear
7、lywrittenwordsordrawingsinlargeprintforpeopletoreadorviewfromadistance.Duetotheconstraintofphysicalspace,theexpressionsusedonpublicsignsareusuallysuccinct,conveyingessentialinformationinjustafewwords,suchas‘Wetpaint’and‘Noentry.’Thetranslationofpublicsig
8、nscanthereforebeconsideredaspecialdomainthatrequiresappropriatestrategiestoconveytheinformationfromthesourcelanguagetothetargetlanguageeffectively.Tourismisatypicalfieldinwhichpublicsignsneedtobetranslated.Duetosomespecial
