The Translation Strategies on Public Signs

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1、公示语的翻译策略TheTranslationStrategiesonPublicSignsAbstract:Namesofpublicplacesandnoticesarecalledpublicsigns.WiththerapiddevelopmentofChina'seconomyandthedeepeningofreformandopening-uppolicy,Publicsignsassimpleguideorinformation“carrier”areobviouslyusefultoforeigners

2、whotravel,study,ordobusinessinChina.Wehavetakenvariousmeasurestobringconnectionsmoreandmorecloser,amongwhichcommunicationmaterialsconstituteanindispensablepart.However,theproblemsinpublicsignstranslationcauselotsofmisunderstanding.Therefore,weshouldpaymoreattent

3、iontotheproblems.Inthispaper,theauthorattachesimportancetopublicsignstranslationanddiscussesthetranslationstrategies,namely,literaltranslation,freetranslationandadaptation.Keywords:publicsigns;strategies;functions;translationproblems摘要：公共场所的标识，提醒语又称为公示语。随着我国改革开放

4、的深入和经济的快速发展，公示语作为标识信息的载体将对来华旅游，经商的外国人起着重要的作用。然而，公示语的翻译还是让人产生很多误解。本文将注重于公示语的翻译问题，从而提出直译，换译等一些有效的翻译策略来使公示语的翻译更加准确，有效。关键词：公示语；策略；功能；翻译问题；第16页共15页ContentsI.Introduction…………………………………………………………………………….1A.Presentstatusofpublicsignstranslation…………………………………….1B.Reasonsfor

5、theresearch…………………………………………………………1C.Methodology………………………………………………………………………..2II.AnOverviewofPublicSigns……………………………………………….….2A.Definitionofpublicsigns………………………………………………………...2B.Functionsofpublicsigns………………………………………………………....3C.Featuresofpublicsigns……………………………………

6、……………………..5III.ProblemsinTranslatingPublicSigns…………………………………….6A.Linguisticproblems……………………………………………………………….6B.Culturalproblems……………………………………..…………………………..91.Culturaldifference……………………………………………………………...92.Culturalconflict………………………………………………………………..10IV.Strategies

7、toSolvetheProblems……………………………………………10A.Literaltranslation………………………………………………………………...11B.Freetranslation……………………………………………………………………11C.Adaptation………………………………………………………………………….12V.Conclusion……………………………………………………………………………..13WorksCited………………………………………………………………………………15第

8、16页共15页I.IntroductionA.PresentstatusofpublicsignstranslationWithChina’sreformandopeningup,entryintoWTOandeconomicrapiddevelopment,moreandmoreforeignerstreamintoChina.