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1、PrinciplesfortheTranslationofPublicSigns【Abstract】Asacrucialcommunicationmaterial,thepublicsignexhibitsitsgrowingimportanceintheworldwidecommunication.Itisaspecialtextwhosefunctionisstrongandcommunicativepurposequiteclear.Thus,itstranslationapproachesshouldbebasedonthetext’sfunctionsa
2、ndthetranslator’spurpose.Thispaperclassifiespublicsigns,comparesChineseandEnglishsignsandcomesupwiththeprincipleforitsC-Etranslation,namely,anA-B-Capproach(Adapt-Borrow-Createapproach).ItisbasedontheSkopostheorie.【KeyWords】publicsigns;translation;principle;SkopostheorieIntroductionSig
3、nreferstoaletteredboardorotherpublicdisplayplacedonorbeforeabuilding,room,shoporofficetoadvertisebusinesstheretransactedorthenameofpersonorfirmconductingit(Webster’sThirdNewInternationalDictionary).Signs,whichbelongtosocialphraseology,coverawiderangeincludingenvironmentalcommunication
4、signs(wayfinding/directingsigns,informationsigns,notices,andwarnings),streetsigns,trafficsignsroadsigns,roadmarkers,parkingsigns,schoolsigns,no-smokingsigns,constructionsigns,travelsigns,instructionalnoticesandsoon.Theyare,withtheirsocialcommunicativefunctions,widelyusedbythepublicona
5、llkindsofoccasions.1.DefinitionandClassificationofthePublicSignInOxfordEnglishDictionary,asignreferstoacharacteristicdeviceattachedtoorplacedinfrontofaninnorshop,asameansofdistinguishingitfromothersordirectingattentiontoit;inlaterusecommonlyaboardbearinganameorotherinscriptions,withor
6、withoutsomeornamentorpicture.AccordingtotheWebster’sThirdNewInternationalDictionary,itisdefinedasaletteredboardorotherpublicdisplayplacedonorbeforeabuilding,room,shoporofficetoadvertisebusinesstheretransactedorthenameofpersonorfirmconductingit.Signisabroadterm,widelyusedinpublicfacili
7、ties,rangingfromtravelling,catering,accommodation,recreation,shoppingtomedicalservice,educationalinstitutionandfinancialservice.Itincludeswordsofcaution,publicnotices,bills,posters,slogans,outdooradvertisements,trafficnoticesandsoon.Specificallyspeaking,itcoversstreetsigns,roadsigns,r
8、oadma
