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1、PrinciplesfortheTranslationofPublicSigns【Abstract】Asacrucialcommunicationmaterial,thepublicsignexhibitsitsgrowingimportanceintheworldwidecommunication.Itisaspecialtextwhosefunctionisstrongandcommunicativepurposequiteclear.Thus,itstranslationapproachesshouldbebasedon
2、thetext’sfunctionsandthetranslator’spurpose.Thispaperclassifiespublicsigns,comparesChineseandEnglishsignsandcomesupwiththeprincipleforitsC-Etranslation,namely,anA-B-Capproach(Adapt-Borrow-Createapproach).ItisbasedontheSkopostheorie.【KeyWords】publicsigns;translation;
3、principle;SkopostheorieIntroductionSignreferstoaletteredboardorotherpublicdisplayplacedonorbeforeabuilding,room,shoporofficetoadvertisebusinesstheretransactedorthenameofpersonorfirmconductingit(Webster’sThirdNewInternationalDictionary).Signs,whichbelongtosocialphras
4、eology,coverawiderangeincludingenvironmentalcommunicationsigns(wayfinding/directingsigns,informationsigns,notices,andwarnings),streetsigns,trafficsignsroadsigns,roadmarkers,parkingsigns,schoolsigns,no-smokingsigns,constructionsigns,travelsigns,instructionalnoticesan
5、dsoon.Theyare,withtheirsocialcommunicativefunctions,widelyusedbythepubliconallkindsofoccasions.1.DefinitionandClassificationofthePublicSignInOxfordEnglishDictionary,asignreferstoacharacteristicdeviceattachedtoorplacedinfrontofaninnorshop,asameansofdistinguishingitfr
6、omothersordirectingattentiontoit;inlaterusecommonlyaboardbearinganameorotherinscriptions,withorwithoutsomeornamentorpicture.AccordingtotheWebster’sThirdNewInternationalDictionary,itisdefinedasaletteredboardorotherpublicdisplayplacedonorbeforeabuilding,room,shoporoff
7、icetoadvertisebusinesstheretransactedorthenameofpersonorfirmconductingit.Signisabroadterm,widelyusedinpublicfacilities,rangingfromtravelling,catering,accommodation,recreation,shoppingtomedicalservice,educationalinstitutionandfinancialservice.Itincludeswordsofcaution
8、,publicnotices,bills,posters,slogans,outdooradvertisements,trafficnoticesandsoon.Specificallyspeaking,itcoversstreetsigns,roadsigns,roadma