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1、NanchangInstituteofTechnologyGraduationThesisIntroductionAsthecooperationofbusinessoveralltheworldbecomingmoreandmorefrequent,peoplepaymoreattentiontotheetiquetteofinternationalbusiness.Theareaofbusinessisoftencomparedtothebattlefield,however,theweaponsinbusinessisdiffer
2、entfromthoseinthewar.Theydonotapplytomunitionsbutthepoliteexpressions,appropriatewritingsandeuphemisticutterancestoestablishtheprofileofacompanyandtosatisfythevariedneedsoftheircustomers,whichformtheoutstandingfeaturesofthebusinesslanguage.Toestablishaperfectprofileofcom
3、panies,thebusinessmenoftenturntotheeuphemismswhicharepolite,appropriate,andeuphemisticwhentheyneedtoexpresstheirwishesandopinions,andatthetimetheyneedtocomeupwithsomesuggestionsorrequirements.EuphemismandeuphemisticexpressionsarewidelyusedinbusinessEnglishwhichnearlycove
4、rallprocesses,suchasinquiry,offer,counter-offer,shipment,insuranceandstatusinquiry.InChinese,peopleoftenapplyto您,贵toshowtherespecttotheircustomers,to请tosuggest,to是否,能否,可否toweakenmodality.ComparedwithChineseeuphemism,theeuphemisticexpressionsinEnglisharequietvariedandflex
5、ible.ThispaperanalyzeseuphemisticexpressionsinbusinessEnglishfromtheaspectsofgrammarandglossarytohelpustounderstandandappropriateeuphemism.Euphemismplaysanindispensablepartinoursociallife,whichaidstoachievesuccessfulsocialinterchangeandco-ordinatehumanrapport.Beingakindo
6、flubricantinbusiness,euphemismhascaughtmoreandmoreattentionsofenterprisesandlinguistics.Bystudycloselytothelanguagepattern,wewillbemorequalifiedtothrowourselvesintothebusinessworld.Despitethelargenumberofstudiesdoneoneuphemism,wefindthateuphemisticexpressioninbusinessEng
7、lishasasub-stream,stillhasfurtherroomtoexplore.ConsideringtheimportanceofeuphemisminbusinessEnglishandthetranslationoftheeuphemisticexpressionsineverydayuse,webelieveitisofsignificancetostudyit.Asaresultofthis,myessayendeavourstoapproachthe21NanchangInstituteofTechnology
8、GraduationThesisissuefromtheclassificationandthetranslationgrounds.Webelievetheprinciples,thestudyoflan
