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《Euphemistic Expression in Business English and Their Translation 商业英语委婉语及其翻译》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、EuphemisticExpressioninBusinessEnglishandTheirTranslationIntroductionAsthecooperationofbusinessoveralltheworldbecomingmoreandmorefrequent,peoplepaymoreattentiontotheetiquetteofinternationalbusiness.Theareaofbusinessisoftencomparedtothebattlefield,however,theweaponsinbusinessisdifferentfromtho
2、seinthewar.Theydonotapplytomunitionsbutthepoliteexpressions,appropriatewritingsandeuphemisticutterancestoestablishtheprofileofacompanyandtosatisfythevariedneedsoftheircustomers,whichformtheoutstandingfeaturesofthebusinesslanguage.Toestablishaperfectprofileofcompanies,thebusinessmenoftenturnto
3、theeuphemismswhicharepolite,appropriate,andeuphemisticwhentheyneedtoexpresstheirwishesandopinions,andatthetimetheyneedtocomeupwithsomesuggestionsorrequirements.EuphemismandeuphemisticexpressionsarewidelyusedinbusinessEnglishwhichnearlycoverallprocesses,suchasinquiry,offer,counter-offer,shipme
4、nt,insuranceandstatusinquiry.InChinese,peopleoftenapplyto您,贵toshowtherespecttotheircustomers,to请tosuggest,to是否,能否,可否toweakenmodality.ComparedwithChineseeuphemism,theeuphemisticexpressionsinEnglisharequietvariedandflexible.ThispaperanalyzeseuphemisticexpressionsinbusinessEnglishfromtheaspectso
5、fgrammarandglossarytohelpustounderstandandappropriateeuphemism.Euphemismplaysanindispensablepartinoursociallife,whichaidstoachievesuccessfulsocialinterchangeandco-ordinatehumanrapport.Beingakindoflubricantinbusiness,euphemismhascaughtmoreandmoreattentionsofenterprisesandlinguistics.Bystudyclo
6、selytothelanguagepattern,wewillbe21morequalifiedtothrowourselvesintothebusinessworld.Despitethelargenumberofstudiesdoneoneuphemism,wefindthateuphemisticexpressioninbusinessEnglishasasub-stream,stillhasfurtherroomtoexplore.ConsideringtheimportanceofeuphemisminbusinessEnglishandthetranslationof
7、theeuphemisticexpressionsineverydayuse,webelieveitisofsignificancetostudyit.Asaresultofthis,myessayendeavourstoapproachtheissuefromtheclassificationandthetranslationgrounds.Webelievetheprinciples,thestudyoflanguageusecanrenderusthenature,moti
