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1、EuphemisticExpressioninBusinessEnglishandTheirTranslationIntroductionAsthecooperationofbusinessoveralltheworldbecomingmoreandmorefrequent,peoplepaymoreattentiontotheetiquetteofinternationalbusiness.Theareaofbusinessisoftencomparedtothebattlefield,however,thew
2、eaponsinbusinessisdifferentfromthoseinthewar.Theydonotapplytomunitionsbutthepoliteexpressions,appropriatewritingsandeuphemisticutterancestoestablishtheprofileofacompanyandtosatisfythevariedneedsoftheircustomers,whichformtheoutstandingfeaturesofthebusinesslang
3、uage.Toestablishaperfectprofileofcompanies,thebusinessmenoftenturntotheeuphemismswhicharepolite,appropriate,andeuphemisticwhentheyneedtoexpresstheirwishesandopinions,andatthetimetheyneedtocomeupwithsomesuggestionsorrequirements.Euphemismandeuphemisticexpressi
4、onsarewidelyusedinbusinessEnglishwhichnearlycoverallprocesses,suchasinquiry,offer,counter-offer,shipment,insuranceandstatusinquiry.InChinese,peopleoftenapplyto您,贵toshowtherespecttotheircustomers,to请tosuggest,to是否,能否,可否toweakenmodality.ComparedwithChineseeuphe
5、mism,theeuphemisticexpressionsinEnglisharequietvariedandflexible.ThispaperanalyzeseuphemisticexpressionsinbusinessEnglishfromtheaspectsofgrammarandglossarytohelpustounderstandandappropriateeuphemism.Euphemismplaysanindispensablepartinoursociallife,whichaidsto
6、achievesuccessfulsocialinterchangeandco-ordinatehumanrapport.Beingakindoflubricantinbusiness,euphemismhascaughtmoreandmoreattentionsofenterprisesandlinguistics.Bystudycloselytothelanguagepattern,wewillbe21morequalifiedtothrowourselvesintothebusinessworld.Desp
7、itethelargenumberofstudiesdoneoneuphemism,wefindthateuphemisticexpressioninbusinessEnglishasasub-stream,stillhasfurtherroomtoexplore.ConsideringtheimportanceofeuphemisminbusinessEnglishandthetranslationoftheeuphemisticexpressionsineverydayuse,webelieveitisofs
8、ignificancetostudyit.Asaresultofthis,myessayendeavourstoapproachtheissuefromtheclassificationandthetranslationgrounds.Webelievetheprinciples,thestudyoflanguageusecanrenderusthenature,moti
