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1、EuphemisticExpressioninBusinessEnglishandTheirTranslationIntroductionAsthecooperationofbusinessoveralltheworldbecomingmoreandmorefrequent,peoplepaymoreattentiontotheetiquetteofinternationalbusiness.Theareaofbusinessisoftencomparedtothebattlefield,however,theweaponsinbusinessis
2、differentfromthoseinthewar.Theydonotapplytomunitionsbutthepoliteexpressions,appropriatewritingsandeuphemisticutterancestoestablishtheprofileofacompanyandtosatisfythevariedneedsoftheircustomers,whichformtheoutstandingfeaturesofthebusinesslanguage.Toestablishaperfectprofileofcom
3、panies,thebusinessmenoftenturntotheeuphemismswhicharepolite,appropriate,andeuphemisticwhentheyneedtoexpresstheirwishesandopinions,andatthetimetheyneedtocomeupwithsomesuggestionsorrequirements.EuphemismandeuphemisticexpressionsarewidelyusedinbusinessEnglishwhichnearlycoverallpr
4、ocesses,suchasinquiry,offer,counter-offer,shipment,insuranceandstatusinquiry.InChinese,peopleoftenapplyto您,贵toshowtherespecttotheircustomers,to请tosuggest,to是否,能否,可否toweakenmodality.ComparedwithChineseeuphemism,theeuphemisticexpressionsinEnglisharequietvariedandflexible.Thispap
5、eranalyzeseuphemisticexpressionsinbusinessEnglishfromtheaspectsofgrammarandglossarytohelpustounderstandandappropriateeuphemism.Euphemismplaysanindispensablepartinoursociallife,whichaidstoachievesuccessfulsocialinterchangeandco-ordinatehumanrapport.Beingakindoflubricantinbusine
6、ss,euphemismhascaughtmoreandmoreattentionsofenterprisesandlinguistics.Bystudycloselytothelanguagepattern,wewillbe21morequalifiedtothrowourselvesintothebusinessworld.Despitethelargenumberofstudiesdoneoneuphemism,wefindthateuphemisticexpressioninbusinessEnglishasasub-stream,stil
7、lhasfurtherroomtoexplore.ConsideringtheimportanceofeuphemisminbusinessEnglishandthetranslationoftheeuphemisticexpressionsineverydayuse,webelieveitisofsignificancetostudyit.Asaresultofthis,myessayendeavourstoapproachtheissuefromtheclassificationandthetranslationgrounds.Webeliev
8、etheprinciples,thestudyoflanguageusecanrenderusthenature,moti
