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1、NanchangInstituteofTechnologyGraduationThesisIntroductionAsthecooperationofbusinessoveralltheworldbecomingmoreandmorefrequent,peoplepaymoreattentiontotheetiquetteofinternationalbusiness.Theareaofbusinessisoftencomparedtothebattlefield,however,theweapons
2、inbusinessisdifferentfromthoseinthewar.Theydonotapplytomunitionsbutthepoliteexpressions,appropriatewritingsandeuphemisticutterancestoestablishtheprofileofacompanyandtosatisfythevariedneedsoftheircustomers,whichformtheoutstandingfeaturesofthebusinesslang
3、uage.Toestablishaperfectprofileofcompanies,thebusinessmenoftenturntotheeuphemismswhicharepolite,appropriate,andeuphemisticwhentheyneedtoexpresstheirwishesandopinions,andatthetimetheyneedtocomeupwithsomesuggestionsorrequirements.Euphemismandeuphemisticex
4、pressionsarewidelyusedinbusinessEnglishwhichnearlycoverallprocesses,suchasinquiry,offer,counter-offer,shipment,insuranceandstatusinquiry.InChinese,peopleoftenapplyto您,贵toshowtherespecttotheircustomers,to请tosuggest,to是否,能否,可否toweakenmodality.Comparedwith
5、Chineseeuphemism,theeuphemisticexpressionsinEnglisharequietvariedandflexible.ThispaperanalyzeseuphemisticexpressionsinbusinessEnglishfromtheaspectsofgrammarandglossarytohelpustounderstandandappropriateeuphemism.Euphemismplaysanindispensablepartinoursoci
6、allife,whichaidstoachievesuccessfulsocialinterchangeandco-ordinatehumanrapport.Beingakindoflubricantinbusiness,euphemismhascaughtmoreandmoreattentionsofenterprisesandlinguistics.Bystudycloselytothelanguagepattern,wewillbemorequalifiedtothrowourselvesint
7、othebusinessworld.Despitethelargenumberofstudiesdoneoneuphemism,wefindthateuphemisticexpressioninbusinessEnglishasasub-stream,stillhasfurtherroomtoexplore.ConsideringtheimportanceofeuphemisminbusinessEnglishandthetranslationoftheeuphemisticexpressionsin
8、everydayuse,webelieveitisofsignificancetostudyit.Asaresultofthis,myessayendeavourstoapproachthe21NanchangInstituteofTechnologyGraduationThesisissuefromtheclassificationandthetranslationgrounds.Webelievetheprinciples,thestudyoflan
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