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1、EuphemisticExpressioninBusinessEnglishandTheirTranslationIntroductionAsthecooperationofbusinessoveralltheworldbecomingmoreandmorefrequent,peoplepaymoreattentiontotheetiquetteofinternationalbusiness.Theareaofbusinessisoftencomparedtothebattlefield,however,theweaponsinbusines
2、sisdifferentfromthoseinthewar.Theydonotapplytomunitionsbutthepoliteexpressions,appropriatewritingsandeuphemisticutterancestoestablishtheprofileofacompanyandtosatisfythevariedneedsoftheircustomers,whichformtheoutstandingfeaturesofthebusinesslanguage.Toestablishaperfectprofil
3、eofcompanies,thebusinessmenoftenturntotheeuphemismswhicharepolite,appropriate,andeuphemisticwhentheyneedtoexpresstheirwishesandopinions,andatthetimetheyneedtocomeupwithsomesuggestionsorrequirements.EuphemismandeuphemisticexpressionsarewidelyusedinbusinessEnglishwhichnearlyc
4、overallprocesses,suchasinquiry,offer,counter-offer,shipment,insuranceandstatusinquiry.InChinese,peopleoftenapplyto您,贵toshowtherespecttotheircustomers,to请tosuggest,to是否,能否,可否toweakenmodality.ComparedwithChineseeuphemism,theeuphemisticexpressionsinEnglisharequietvariedandflex
5、ible.ThispaperanalyzeseuphemisticexpressionsinbusinessEnglishfromtheaspectsofgrammarandglossarytohelpustounderstandandappropriateeuphemism.Euphemismplaysanindispensablepartinoursociallife,whichaidstoachievesuccessfulsocialinterchangeandco-ordinatehumanrapport.Beingakindoflu
6、bricantinbusiness,euphemismhascaughtmoreandmoreattentionsof37enterprisesandlinguistics.Bystudycloselytothelanguagepattern,wewillbemorequalifiedtothrowourselvesintothebusinessworld.Despitethelargenumberofstudiesdoneoneuphemism,wefindthateuphemisticexpressioninbusinessEnglish
7、asasub-stream,stillhasfurtherroomtoexplore.ConsideringtheimportanceofeuphemisminbusinessEnglishandthetranslationoftheeuphemisticexpressionsineverydayuse,webelieveitisofsignificancetostudyit.Asaresultofthis,myessayendeavourstoapproachtheissuefromtheclassificationandthetransl
8、ationgrounds.Webelievetheprinciples,thestudyoflanguageusecanrenderusthenature,moti
