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1、EuphemisticExpressioninBusinessEnglishandTheirTranslationIntroductionAsthecooperationofbusinessoveralltheworldbecomingmoreandmorefrequent,peoplepaymoreattentiontotheetiquetteofinternationalbusiness.Theareaofbusinessisoftencomparedtothebattlefield,however
2、,theweaponsinbusinessisdifferentfromthoseinthewar.Theydonotapplytomunitionsbutthepoliteexpressions,appropriatewritingsandeuphemisticutterancestoestablishtheprofileofacompanyandtosatisfythevariedneedsoftheircustomers,whichformtheoutstandingfeaturesofthebu
3、sinesslanguage.Toestablishaperfectprofileofcompanies,thebusinessmenoftenturntotheeuphemismswhicharepolite,appropriate,andeuphemisticwhentheyneedtoexpresstheirwishesandopinions,andatthetimetheyneedtocomeupwithsomesuggestionsorrequirements.Euphemismandeuph
4、emisticexpressionsarewidelyusedinbusinessEnglishwhichnearlycoverallprocesses,suchasinquiry,offer,counter-offer,shipment,insuranceandstatusinquiry.InChinese,peopleoftenapplyto您,贵toshowtherespecttotheircustomers,to请tosuggest,to是否,能否,可否toweakenmodality.Comp
5、aredwithChineseeuphemism,theeuphemisticexpressionsinEnglisharequietvariedandflexible.ThispaperanalyzeseuphemisticexpressionsinbusinessEnglishfromtheaspectsofgrammarandglossarytohelpustounderstandandappropriateeuphemism.Euphemismplaysanindispensablepartin
6、oursociallife,whichaidstoachievesuccessfulsocialinterchangeandco-ordinatehumanrapport.Beingakindoflubricantinbusiness,euphemismhascaughtmoreandmoreattentionsof37enterprisesandlinguistics.Bystudycloselytothelanguagepattern,wewillbemorequalifiedtothrowours
7、elvesintothebusinessworld.Despitethelargenumberofstudiesdoneoneuphemism,wefindthateuphemisticexpressioninbusinessEnglishasasub-stream,stillhasfurtherroomtoexplore.ConsideringtheimportanceofeuphemisminbusinessEnglishandthetranslationoftheeuphemisticexpres
8、sionsineverydayuse,webelieveitisofsignificancetostudyit.Asaresultofthis,myessayendeavourstoapproachtheissuefromtheclassificationandthetranslationgrounds.Webelievetheprinciples,thestudyoflanguageusecanrenderusthenature,moti
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