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1、题型：选词填空、判断题、简/名、讨论题、案例分析（567）简答题：组织；管理的基本职能；战略管理；战略决策方向；计算；市场细分第一章IntroductiontoManagementandOrganizationsWhatismanagement?Thetermmanagementinthisbookreferstotheprocessofusingorganizationresourcestoachieveorganizationobjectivesthroughthefunctionsofplanning,organizationandst
2、affing,leading,andcontrolling.Whatisanorganization?Anorganizationisadeliberatearrangementofpeopletoaccomplishsomespecificpurpose.First,eachorganizationhasadistinctpurpose.Second,eachorganizationiscomposedofpeople.Insummary,thetermorganizationreferstoanentitythathasadistinct
3、purpose,includespeopleormembers,andhassometypeofdeliberatestructure.简单了解传统的管理和新型管理的区别P8第二章什么是有限公司，什么是无限公司；公司与非公司的区别第三章CorporateCultureandEnvironmentWhatiscorporateculture?Thesetofunderlyingvaluesandnormssharedbymembersofanorganizationthatformthefoundationofthemanagementsyst
4、emandofmanagementandemployeepractices.Characteristicsofculture:Underlyinganycorporatecultureareguidingbeliefs,thevaluesthatformthephilosophicalfoundationforthecorporation’sdirection.(选)HowcultureiscommunicatedP22-23了解运营环境P26环境:PESTL:Political,Economic,Social,Technology,Lega
5、l第四章BusinessCommunication商务沟通的概念Communicationstrategy:1.managers2.沟通的人3.给予受众的能力Audienceanalysis:Inadditiontothinkingabouttheobjectivesforagivencommunication,youneedtodeterminewhotheaudienceshouldbe,whattheaudiencemembersknowaboutyouandthetopic,howtheyfeelaboutit,andwhatsort
6、sofappealsmightworkbest.1确定受众对象2确定谈话内容3谈话效果MessagestrategyandChannelchoice理解P32Themanagerialwritingprocess:1Developingideas2.Onceyouhavetheideas,youthenneedtoorganizetheminacoherentform3.Thispartoftheprocessissometimesreferredtoasdraftingbywritingexperts4.Onceyouhaveproduce
7、dadraft,youreadytogobackandeditthematerialinseveraldifferentways.沟通方式：vertical(纵向)communicationandhorizontal（横向）communication；formalcommunicationandinformalcommunication.P41图第五章StrategicmanagementStrategyisdefinedasabroadandgeneralplandevelopedtoreachlong-termobjectives.Org
8、anizationStrategycan,andgenerallydoes,focusonmanydifferentorganizationalareas,such
