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1、装饰营销策略(Decorationmarketingstrategy)Frankly,Tampleasedtobeabletogrowinthewest,itgavemethespacetoplay,soTcanenjoytheinterpretationoftheir1ifestage・Butwiththeprocessofenterprisedevelopment,andalsobecauseofmymarketingpartnersandcontactcustomersoftenstaytogethermorningandnig
2、ht,intheinternationalmarketsurveyandasimpleunderstand]ngofHefeidecorationindustry・Iwanttoputforwardsomeownviews,alsobethankfulforthecompanybeforeleavingtheroad・T.environmentalanalysis(1)analysisofthemacroenvironmentofenterprisedevelopment:1,populationenvironment:alongwi
3、ththevigorousdevelopmentoftheHefeimarketofrealestateindustry,moreandmorepeoplealsosetoffanupsurgeofpurchase・Theagestructureof.20~45simpleinspectionfollowingthecrowdofbuyersagedaccountedfor80%ofthemarket,theconsumergroupsnewideas,thedesignconceptofthenewrequirements.This
4、isinawayourcompanyhastotargetmarketorientation.2,theeconomicenvironment:thelevelofconsumptioninHefeiisremarkable,fromthetrendofeconomicdevelopmentformanyyears,Hefei'seconomyisshowingrapidprogress,ofcourse,apointweshouldpayattentiontothepurchaseofthecrowdinHefeiforeignho
5、useholdsalsoaccountedforacertainamount,(thesepeopleorthemoneyreal1ybuy,orcopyroom)(two)environmentalanalysisoftheindustry:Ourcompany'spositionisleadingenterprises,wanttocreatetheirownbrandimage,relativetoothercompanies,ThavedoneasimpleSWOTenvironmentanalysis,forreferenc
6、e:Inferiority:Factors:notformingacertainbrandeffect,theinfluenceisnotenoughEnlightenment:assoonaspossibletoestablishtheirownbrands,increasepublicity,andstriveforthemarketvolumeofbusinessAdvantage:Factors:marketingpersonnel,intheareaoftheunityisstrength,advancedenterpris
7、eculture,oftencanfeeltheadvancedmarketingconcept・Thecompanyisrelativelylarge・Thedesignlevelisrelativelyhigh,thelevelofserviceexcellent・Signingrate・Usingtheadvaneedmanagementtheory,theprinciple,alwayswiththeenthusiasmofthepeopleasthecoreanddynamicmanagement,thedetailsdet
8、erminesuccessorfailure,theserviceiscarriedouttracking・Enlightenment:continuetostrengthentheirownadvantages,pay
