电梯营销策略(Elevator marketing strategy).doc

电梯营销策略(Elevator marketing strategy).doc

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时间:2020-03-26

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1、电梯营销策略(Elevatormarketingstrategy)Andtonewandolduserstomakeagoodimpression,andcontributedtothesuccessofthetransaction.2,doagoodjobofmarketresearch.Liftthesalesstaffinordertosuccessfullydevelopnewmarkets,inadditiontotherelevantpreparation,themarketshouldalsoplantodevelopthethoroughinvestigationandund

2、erstanding,toknowourselves,baizhanbudai.First,understandlocalconditionsandcustoms・Includingthelocalhumanenvironment,geographicallocation,populationsize,economiclevel,consumptionhabitsandsoon.Twoistounderstandthemarketsituation.Mainlyreferstothemarketcapacity,productperformance,priceorientationandso

3、on.Threeistounderstandtheuserstatus・Ineludingregionaloverallplanning,architecturaldesigndepartments,civilconstructionunits,theintentiontobuyproducts,financialstrength,andsoon.Thefouristounderstandthedecision-makingprocess・Weshouldknowallaboutthedecisionlevelofusers,andalsounderstandthesituationofth

4、eiroldcustomers,whichwillenableustogainacompetitiveadvantage.Nowthedecisionmakerschangefrequently,andifyoudonotoftencarryoutdetailedcustomersurveys,youwillloseevenyouroldusers.Fiveistoestablishuserfiles.Todowe11theusersurveyandestablisharchivesasanorganiccompositionpartofthesaleswork,completesthesa

5、lesworkisafortune,loadedintoacomputerdatabase,firsthandinformationusers,identifypotentialtargetcustomers・3.Listuserlists.Whenthepotentialtargetcustomerbaseisestablished,wecanlistatargetuserlist,andthenwecanstartthetelephonereservationandthevisitafterdetailedanalysis,comparisonandselection.Firstofal

6、l,thevisitmustbecarriedoutbeforethetelephonebooking,saidarespecttotheuser,atthesametimebytelephonecommunicationandunderstandingpreliminary,soithasabroadoutlineofthecompany,product,policyetc,todeterminethenextfocusofthetalks,ormoreclearlyjudgethepossibilityoftheproductofinterestandorder・Onthisbasis,

7、theplanningoftheroadmap,thecustomervisits・Thedoorinthenegotiations,begoodat,timelysubmittedtheirownnamecard,data,samplepublicitymaterials,butitshouldbenotedthattheuserdoesn'ttalkaboutemotions,userpresencedo

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