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1、客运营销策略研究1（Researchonmarketingstrategyofpassengertransport1）Alongwithourcountrysocialistreformandopening-up,therapiddevelopmentofsocialistmarketeconomy,theeconomicdevelopmentofvariousstrengthofthefiercecompetitionischangingthepatternofthetransportationmarket,therailwaytrans
2、portationindustryinthe"unified"statushasbeenquietlychanging,intherailwaytransportationenterpriseandtheseller'smarketdemandforrecentallseriouschallengesfromothermodesoftransportation,themarketsharegraduallydecline.InadditiontotheSpringFestivalpassengertrain,majorholidaypass
3、engerpeakperiod,thewastephenomenonhasItisquitecommonforinallsections,fewerticketsonthatoldcar,afraidofhotphenomenonnoseat,carefulanalysisofthereasonsforthissituation,althoughtherearesomeobjectivefactorsofthesociety,butthesubjectivefactorsoftherailwayitselfcannotbeignored.S
4、o,Ithink,wemustproceedfromtherailway,seriouslyfindinthemarketingoftheproblems,establishthestatusofrailwaypassengertransportmarketinginrailwayenterprisesthroughouttheproductionandbusinessactivities,anddeterminedtospeedupthereformanddevelopmentofthemarketingworkofRailwaypass
5、engertransport,therailwaypassengertorevivetheglory.Keywords:passengertransportationmarketing;marketingstrategy;passengertransportationFirst,themarketingactivitiesofrailwaytransportationenterprisesmustmeettheneedsofthesocialistmarketeconomy.Theso-called"marketing"istheenter
6、prisethroughsomeformofgoods(services)exchangeform,satisfytheneedsanddesiresofconsumers,toachievemaximumprofitsandthereareplanstoorganizeintegratedbusinessactivities."Battalion":operation,marketing,selling:sellingandselling;"camp"asthepointofview;thefinalgoalof"selling".The
7、so-called"market"isthesupplyanddemandofsomeorallkindsofcommoditiesinacertainarea.Themarketingconcepthasfivestages:theconceptofproduction(himWumartprice),theproductconcept(abovebytheproducttoattractconsumers,marketingconcepts,marketing)concept(customersellswhat),theconcepto
8、fsocialmarketing.Therailwaytransportationenterprisemarketingactivitiesshouldbebasedonthes
