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1、医药招商策略之营销制胜（MarketingstrategyofMedicinemarketingwinning）Pharmaceuticalindustrymarketingdifficulties,especiallyintheindustrygenerallyconcernedaboutthe2009.Aseriesofpolicycontrolpowerreallyshow,somemarginalizedmarketingtechniquesaremercilesslykilling.Int
2、hefaceoftraditionalmediaadvertising,exhibitionandwrestlinggrapplingintensecompetitionformarketingchannelsandsoon,spendmoreandmoreenterprises,andbenefitsaremoreandmoreobvious,alltheseseemtobeconstantlyconfirmsexpertsforecast:2009willbeacrucialyearwasrea
3、llymightywavecrashingonasandyshoreofgold,thelifeanddeathwillbehangingline.Theenterpriseswithintheindustrybelongstoalocalenterprise,asthemainmarkettoinvestmentasthedominantmodeofenterprisesinrecentyearsduetothechangeoftheenvironmentandthemarketingchanne
4、lmanagementchange,feelmoreandmoredifficultbusiness.Thetraditional"advertising+Exhibition"investmentmodel,whichistraditionallyusedbyenterprises,hasbeenincreasinglyacceptedbythemarket,whiletheinvestmentisrising,whiletheeffectisbecominglessandless.Through
5、themarketsystemofthreemonthsofresearch,inthefieldofsmallandlargenationalandlocalexhibitions,contactfromthesouthtothenorthmorethanadozenbusinessgoodmedicinemerchantsmarketingenterprises,afterthefieldvisitstothepharmaceuticalchainstoresandhospitals,aimin
6、gattheparticularityofthecurrentmarketenvironment,andgraduallyworkedoutanoccasionpersonalizedmarketingmarketingroad.One,trend:ForumforceThecurrentexhibitionisahundredflowersbloom,notlively.However,carefulobservationisnotdifficulttofind,livelyIsthepharma
7、ceuticalenterprisesparticipatingenthusiasmandtherisingcostofparticipatingandlivelyexhibitionareaistheregionaleconomyandpeople'senthusiasmandlivelyistheexhibitionorganizersofrisingincome,andthenationalthousandsoflargeandsmallpharmaceuticalenterprisesare
8、probablytheonlyregretandlessons.ButfromtheNationalpharmacyconferenceandthelargelocalmedicineconferenceintwoyears,theemergenceofanewsituationattractsourattention-"forum"".Theorganizationisflexible,notonlyaccordingtotheneedsofmanufacturer
