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1、餐饮营销策略的制定（Formulationoffoodandbeveragemarketingstrategy）Themarketingstrategyoffoodandbeverageischangingwiththeneedsofpeople'slifechangingandchangingwiththeimprovementofpeople'squalityoflife.Therefore,inthemanagementofcateringbusiness,managersshouldmakegreateffortstostudythere
2、staurantmarketingstrategy,sothattheycanstandoutinmanyenterprises.Themarketingstrategyoffoodandbeverageischangingwiththeneedsofpeople'slifechangingandchangingwiththeimprovementofpeople'squalityoflife.Intwenty-firstCentury,peoplewillpaymoreattentiontofindingthe"taste"ofhumanlif
3、e,ratherthanbecominga"robot"whocanonlyworkandearnmoneywithoutknowingwhatlifeisabout".Therefore,inthemanagementofcateringbusiness,managersshouldmakegreateffortstostudytherestaurantmarketingstrategy,sothattheycanstandoutinmanyenterprises.PopularfoodandbeveragemarketingstrategyT
4、hehotelrestaurant"popularbusiness"referstothehotel'sownhardwareandsoftwarebasedonadvantages,withthepopularizationoftherawmaterials,superbcuisine,lowpricetoprovidehigherqualitystandardsoffoodproducts,agoodenvironmentandthecorrespondingservicestothepublic,soastoenablethehotelto
5、becomethemajorityofsocialconsumerservicesmodeofoperation.Thatis,thehotelservesasatargetmarketforthebroadmassesofciviliansandprovidesthemwithfoodandbeverageproductsandservicesattheiracceptableprices.Thepriceheredoesnotmeanthattheabsolutepriceislow,butthatthepriceislowerrelativ
6、etothequalitylevelandservicestandardoftheproduct.First,thecateringmarketingstrategy---theinevitabilityandfeasibilityofpopularmanagementInrecentyears,thehotelindustrycateringmarketingstrategyputforward"popularmanagement"istoadapttothehotelcateringmarketchangesandmakepositivere
7、action(1)cateringmarketingstrategy---theinfluenceofenvironmentalfactorsathomeandabroadInrecentyears,duetotheAsianfinancialturmoilcausedbytheriseinthecostoftravel,theAsiantouristssubstantiallyreduced;atthesametimewiththedomesticanti-corruptioneffortstoincreaseandreformofstate-
8、ownedlargeandmedium-sizedenterprises,themainconsumerofpublicfundstot
