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1、房地产营销策略(Realestatemarketingstrategy)Realestatemarketingstrategy.TxtChengdu,LonghuCuiweihaPreface：Fromthesecondhalfoflastyear,thepropertymarketinChengduhasexperiencedthe〃9・27〃macro-controllastyear,thisyear，s〃5・12〃earthquakeandthecurrentfinancialturmoil.Inthetrendofthe
2、propertymarketinChengduisnolongerthestormIong-drawnandtediousdocuments,wearealwaysexperiencing,bear,test・Here,sharewithyouatypicalcaseofgoodmarketperformanceandsalesperformaneeinthecurrentperiod,andseehowtheydoit.Forreferenee.Projecteffectiveness2.26,Chengdulauncheda
3、ShibaLonghuCuiweiBuildingNo.8,launchedabout249housingunits;Currentlysoldfor4,5,6,7,8,6for2ladder4,7for2ladder5householdsAreasectionAveragepurchasepriceFullpaidpriceMonthlydigest!onFirsthomeEighty-sixFivethousandandsevenhundred49wEightyFirstimprovement112-129Fivethous
4、andandfivehundred61-71wTwohundredandninetyImproveagain131-136Fivethousandandfourhundred70-75wOnehundredandtwentyWecanseethatinthecurrentmarketenvironment,theaveragemonthlydigestvolumereachednearly600units,wefrommorelatitudetoChengduLonghuCuiweiShibathefollowingaspect
5、softheinvestigationandanalysisoftheproject:MarketingpromotioneffortsCustomerdevelopmentchannelsandwaysSalessiteactivityatmosphereconstructionProfessionalsupportandintegrationofresourcesTeamrewardsandpunishmentsReasonableapplicationofpricestrategy2009-2-13[ChengduComm
6、ercialDailyShuangcaiversionof]46.47Withadownpaymentof200thousand,youhavealltheimaginationaboutthevillaimmediately.2008-2-18[Chengdubusinessdaily]48fullcoloreditionNo.8Building86to140squaremeters,collectriversidehouse,goldsubscription,courteousreception2008-2-22[Cheng
7、dubusinessdaily]44fullcoloreditionAsmallamountof112to164squaremetersofspeciallistings5400yuanpersquaremeter・SpecialofferasofJuly19th2008-2-25[Chengdubusinessdaily]28fullcoloreditionSmallhigh-risequasiXianfangsale2008-2-28[WestChinaMetropolisDaily]48fullcoloreditionMi
8、ssed,reallymissed2008-2-29[Chengdueveningnews]realestateChengdu10fullcoloreditionMissed,reallymissedFirst,marketingefforts(1)thecho
