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1、Marketingstrategy（市场推广策略）TermpaperIProductmarketingstrategyresearchIn/zcrocodilez，and〃L0HAS〃make-uppaintjuiceasanexampleMajor:AdvertisingClass:08AD1className:ShaYifanStudentID:20083028Advisor:LiCuilianDecember20,2010ProductmarketingstrategyresearchIn"c
2、rocodile"and〃LOIIAS〃make-uppaintjuiceasanexampleAbstractIntheserioushomogenizationoftheRedSeaera,twomajorproblemsfacingthecurrentbrandmarketing:first,economiccrisisenvironment,two,complexmediaenvironment,inordertosuccessfullybreakthrough,theremustbeaco
3、mprehensivereflectiononthemediaenvironment,thecoreoftheorigintofindtheirownmarketing,thispaperanalyzesthedifferencesfromthe"crocod订e〃brandcosmeticspaintand〃LOHAS〃fruitandvegetablejuicebreakthrougheffect,findtwosimilarcompetitiveadvantagesaswellastwodif
4、ferentpointsinmarketing,andatthesametimeunderthebackgroundofbrandmarketingstrategy.Keywords:breakouteffect〃crocod订e〃make-uppaint"LOHAS〃fruitandvegetablejuiceCatalog1.introduction31.1significanceofTopic31.2literaturereview32.introductiontomarketingenvir
5、onment33.marketingstrategyanalysis41.,1oneofthecompetitiveadvantages:productdifferentiation44.2.2ofthetwocompetitiveadvantages:thehigh-endconsumergroupsmakeup43.3,thethreecompetitiveadvantage:theculturalconceptbehindtheproductsupport54.3.marketingstrat
6、egyanalysis51.,1oneoftheanalysisoftheproblem:thecontroversybehindtheculturalconcept51.2,problemanalysistwo:imperfectadvertisingbreakthroughwarfare64.2.1advertisingplatformselectiondifference64.2.2networkadvertisingcreativitybringsdifferentresults6[6]3a
7、nalysisoftheproblemthree:productterminalmarketchain7[7]prospectsfordevelopment7Conclusion8References9introduction1.1significanceofthetopicBasedonthesimilarcompetitiveadvantage"crocodile"and"LOHAS"makeuplacquerjuicebreakthroughmarketingstrategyofcompara
8、tivestudies,andpublishedontheirmarketingeffectdifferencesofview,helpenterprisestounderstandtheproductsintheformulationofmarketingstrategy,howtousetheirowncompetitiveadvantageinmanyproductswiththeindustrytalentshowsitself,andthebreakthro
